PRESENTATION TO STARHUB 2014 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN SINGAPORE ®® Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. CONFIDENTIAL

INTRODUCTION 2 A LOOK BACK … CONTENT EVENTS JOINT MARKETING EFFORTS A LOOK AHEAD… UPCOMING CONTENT EVENT TIE UPS RATINGS AOB ® Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. CONFIDENTIAL

3 HELLO!JAPAN PROGRAM DESCRIPTION (BY GENRE) GENR E DESCRIPTI ON PROGRAM NAMES Variety HELLO! JAPAN offers many fresh and fun- filled entertainment programmes. Ranging from infotainment, game shows, to quiz shows and more, there is something for everyone to enjoy! Pochi-Tama Travels Around Japan Next Door Maestro The Secret is Out! Home Town Pride Lifestyle Feast your eyes as HELLO! JAPAN brings you the best of food, travel, and adventure in our Lifestyle programming! Love Hokkaido Music Station Hungry Hoppers Anime Animation for both the young and young at heart! What is Japanese entertainment without Anime? Detective Opera Milky Holmes Love Live! School Idol Project Angel Beats Specials z There’s always something special about our Specials! You just got to watch to find out! ENJOY ★ FUKUSHIMA Find the True Yummy Ramen Shop Tabigokoro Pure Japan Drama Get your drama fix here! HELLO! JAPAN brings you the latest and greatest Japanese dramas direct from Japan with titles that airs alongside Japan’s same season of broadcast. SPEC JIN The Easygoing Police Movie Bring you a whole range of Japanese classic and modern movies you hardly find outside of Japan! Shinsen 5 Tetsujin 28 Be With You Live-Action Catch all the action with your all-time favourite live-action shows! Ultraman Mebius Fire Leon Ultraman Cosmo Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. A LOOK BACK… CONTENT CONFIDENTIAL

4 A LOOK BACK… CONFIDENTIAL © YTV HELLO! JAPAN’S FIRST EVER LIVE SHOW! HELLO! TOKYO The first of its kind, and co- produced together with Amazon Laterna, this LIVE show aims to connect with viewers at home, by bringing them to some of Tokyo’s most popular spots like Harajuku, Akihabara and Asakusa. The programme will be recorded live in an interactive format between studios in Singapore & Tokyo. CONTENT: KEY ACHIEVEMENTS

5 © TV TOKYO CONFIDENTIAL A LOOK BACK… CO-PRODUCING EXCLUSIVE JAPANESE CONTENT WELCOME NIPPON. GALA SNOW WONDERLAND. ENJOY ★ FUKUSHIMA! ENJOY ★ FUKUSHIMA Let's travel to Aizu, one of the best travel spots in Japan! Located in the western region of Fukushima prefecture, CONTENT: KEY ACHIEVEMENTS GALA Snow Wonderland! ~77minutes from Tokyo by Shinkansen!~ Join reporters Maeda and Anthony as they set off on a day trip by rail, from Tokyo Station to the GALA Snow Resort, Welcome Nippon Be one of the first in the world to watch Welcome Nippon - a travelogue featuring all things Japanese.

6 CONFIDENTIAL CONCURRENT DRAMA & ANIME LOVE LIVE! SCHOOL IDOL PROJECT (2 ND SEASON). THE EASYGOING POLICE. Love Live! School Idol Project (2 nd Season) What will you do when your high school life takes on a drastic change? Honoka Kosaka is at her wit’s end when her beloved Otonokizaka High is on the verge of closing down due to low enrollment rates. The Easygoing Police Based on “The easygoing police”, written by Kei Nitadori, published by Kawade Shobo Shinsha Ltd. Publishers. 'Rookie police officer Chinami (Emi Takei) is assigned to work on the investigation team. A LOOK BACK… CONTENT: KEY ACHIEVEMENTS

17 CONFIDENTIAL EVENTS: KEY ACHIEVEMENTS A LOOK BACK… ENGAGING EVENTS & CONTESTS OFFICIAL TV MEDIA: GOURMET JAPAN. ANIME FESTIVAL ASIA. NATAS. Culinary: Anime: Travel:

8 CONFIDENTIAL EVENTS: KEY ACHIEVEMENTS A LOOK BACK… ANIME FESTIVAL ASIA 2013 INCREASE AWARENESS & PROMOTE CHANNEL DISCOVERY

9 CONFIDENTIAL EVENTS: KEY ACHIEVEMENTS A LOOK BACK… NATAS TRAVEL FAIR 2014 FEB PROMOTE TRAVEL PROGRAMME LOVE HOKKAIDO & CHANNEL AWARENESS AMONG TRAVEL LOVERS

10 CONFIDENTIAL A LOOK BACK… NATAS EDITORIAL COVERAGE EVENTS: KEY ACHIEVEMENTS

11 CONFIDENTIAL A LOOK BACK… ENGAGING CONTESTS FUN! JAPAN TRIVIAL CHALLENGE. ONE OK ROCK CONCERT TICKET GIVEAWAY. 1 ST ANNIVERSARY VIEWER CONTEST. CONTESTS: KEY ACHIEVEMENTS

12 CONFIDENTIAL KEY ACHIEVEMENTSA LOOK BACK… ENGAGING CONTESTS OFFICIAL TV MEDIA SPONSOR Gourmet Japan Shield of Straw Movie Real Escape Game Vol 4 Gatchaman Movie I Love Anisong Concert Real Escape Game Vol 5 Asia Kung Fu Generation x Straightener concert

13 CONFIDENTIAL UPCOMINGA LOOK AHEAD… UPCOMING WIDENING TASTE WITH DIFFERENT GENRES 賢 者の選択 LEADERS.) GREATER FOCUS ON LIFESTYLE PROGRAMMING CONCURRENT TELECAST

14 CONFIDENTIAL UPCOMINGA LOOK AHEAD… UPCOMING - MARKETING EVENT TIE UPS. ALICE NINE CONCERT - JUNE 28 PROGRAMME RELATED VIEWERS CONTEST. GOURMET JAPAN APR – MAY (TBC)

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