No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the.

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Presentation transcript:

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming up

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The biggest TV brand of the region

A Background Big Magic Ganga shows a stupendous growth in last 8 weeks BARC – Individual; Wk 38-46’15; Bihar-Jhar market Free Dish & Pawan Chat has given a 223% growth to the channel in week 46 over last week 45

No…Melodrama Barc – Individual; Wk 42-46’15; Bihar-Jhar market Big Magic Ganga is ahead of most of the National GEC,FTA

Big Magic Ganga is No. 1 channel for the day BARC– Individual; Wk 46’15 (Only 17 th Nov); Bihar-Jhar market

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Deeper connect through celebrity association

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Celebrity Association RAVI KISHAN PAWAN SINGHMANOJ TIWARI SMRITY SINHA NIRAHUA MADHU SHARMA The channel has association with all leading celebrities of Bhojpuri Cinema.

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel reaches out to 100% cable connected households in the region Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal Channel no. 385Channel no. 628 Channel no. 814 Channel no. 859

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Better efficiencies than Print

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Higher Reach Lower Cost Better Impact Market : Bihar + Jharkhand As compared to Print BIG Magic Ganga Delivers  6 times more Impressions  83 % better CPM Efficiency Source: BIG Magic Ganga - BARC - TG :22-50 F ABC,Week 37– 40 ; Print – IRS 2014 Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400 Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec

No…Melodrama

Joint Initiative of … &

No…Melodrama CONCEPT An inspiring show that brings forth stories of exceptional human endeavor that has led to empowerment or emancipation of the community/society as a whole and which sets an example for present and future generations..

No…Melodrama FORMAT Format: Studio based in Patna/Ranchi Venue: TBD Duration: 2 hours radio and ½ hour TV No of episodes: 26 for 13 weeks Telecast Time Radio: noon Sat and Sun Start Date TV & radio: 6 th Feb’ 2016 (Sat-Sun) Telecast Time TV: TBD

No…Melodrama FACE OF THE PROPERTY No…Melodrama Anchor - Tuhin A. Sinha is a renowned Indian author, screenwriter, columnist and social activist. Born and studied in Jamshedpur,.

360 0 Association Across Multiple Platforms CLICK FOR DELIVERABLES Extensive PR coverage of the show Social Media Marketing| FB | Twitter | SMS push | YouTube Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs Promotion on BIG FM through Spots | RJ Mentions | Sweepers

Sponsorship Cost  Presenting SponsorRs. 65 Lacs  Powered By SponsorRs. 50 Lacs  Associate SponsorRs. 38 Lacs

Thanks