Brad Korner | DealerVault | Vice President of Sales | THE SEVEN “MUST-ASK” QUESTIONS REGARDING YOUR DEALERSHIP’S DATA BRAD KORNER

When speaking with CFOs, CEOs, and legal counsel for major dealer groups, there are certain questions that arise frequently… THE SEVEN “MUST-ASK” QUESTIONS REGARDING YOUR DEALERSHIP’S DATA Brad Korner | DealerVault | Vice President of Sales |

1.Do you have visibility of where your data is going? Brad Korner | DealerVault | Vice President of Sales |

2. Are you indemnified from your third-party solution providers? Brad Korner | DealerVault | Vice President of Sales |

3. Do you have any form of cyber liability protection? Brad Korner | DealerVault | Vice President of Sales |

4. Are your vendors being charged to access your data? And if so, how much? Brad Korner | DealerVault | Vice President of Sales |

5. Can you activate and de-activate your feeds? Brad Korner | DealerVault | Vice President of Sales |

6. Do you have granular control of your data? Brad Korner | DealerVault | Vice President of Sales |

7. Do you have an audit trail of the exact data being sent? Brad Korner | DealerVault | Vice President of Sales |

When thinking about data strategy, it is critically important to know the answers to these questions and set plans for the management of dealership data! Brad Korner | DealerVault | Vice President of Sales |

INDUSTRY BELIEFS Ownership of DMS data belongs to dealers Dealers need the ability to move data to providers Dealers should be able to do so in a protected manner Brad Korner | DealerVault | Vice President of Sales |

A RECENT CONVERSATION… I asked a dealer how data fits in to the everyday operations of his business. His response: The data being entered in to his data management system powers each and every single department at the dealership. “Data is the fuel to nearly every vendor and program my dealership uses. Without the continuous and uninterrupted flow of data, my dealership would suffer in ways I cannot calculate.” Brad Korner | DealerVault | Vice President of Sales |

THE MORE CONTROL WE HAVE, THE BETTER POSITION WE ARE IN! We, as contributors to the automotive industry: NEED to have a better understanding of current processes surrounding the movement of DMS data NEED to have an objective idea of how those processes can be managed NEED to stay ahead in the wake of the digital marketing explosion Brad Korner | DealerVault | Vice President of Sales |

BEST PRACTICES OF LEADING DEALERSHIPS Taking back control of dealership data Starting to ask the right questions Viewing data as the most valuable asset There are TREMENDOUS advantages awaiting those who follow in these footsteps! Brad Korner | DealerVault | Vice President of Sales |

CONTACT INFO Full Name: Brad Korner Company: DealerVault Job Title: Vice President of Sales Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad