Dyson Brand Identity Eliminating Additional Costs

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Presentation transcript:

Dyson Brand Identity Eliminating Additional Costs Tested to Last (5,127 Prototypes) Built for Performance ‘Obvious’ Design Innovative Dependable Truly Aesthetic

Dyson Brand Image Stylish Gray Tone Iconic Bright Accent Colors (Yellow) Representative Red Transparency An apparent emphasis on functionality which drives their design. Often, what occurs internally is reflected externally.

Dyson Brand Community Seek Well-Designed Functional Products Appreciate Research & Development Find Value Beyond Price Loyal Despite Imperfection(s)

Dyson Brand Essence “Our mission is simple. We solve the problems others seem to ignore.” – James Dyson “No clogging. No loss of suction.” “Designed to Move.” Innovation Engineering Design

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