COM/537

 Final Proposal and New Game release Project Assessment

 Company history and background  Working with the consultant  Timeframe of the project to be released

 Steps that we took to gather pertinent information  what we find out  what we believe we need to do

 The bug  Interviewing key people  Results  Decisions making

 The CEO discussed the issue with external and internal stakeholders  Talks with different departments directly affected by the issue  CEO directly addresses the customers  CEO talks with clients Discussions Within Company

 The challenge of announcing the issue on public  The nightmare of not knowing what to advertise anymore for the marketing people  The dread of going over the allotted money for the project  The issue with quality finding the glitch a welcome issue and a chance for improvement Dealing With Dilemma

 The decision to offset the release date of the new game  The decision to continue providing quality video games  The decision to keep the standards set by the company in the past  The decision to favour the external stakeholders Decisions

 Analyze current situation ◦ Identify Issue ◦ Issue Analysis ◦ Issue Change Strategy Options ◦ Issue Actions Programme ◦ Evaluation of potential Results

 Recommendations based results of the feedback tools used  Give new timeframe to release the game  To continually check the bug and the game’s development  To continue producing bug free games  To continue put customers satisfaction on top of the list

 Effectiveness of tools used to gather information  Interview sessions  Providing feedback through writing

 Interview with each department ◦ Developers ◦ Quality Control ◦ Marketing ◦ Public Relations ◦ Finance

 Discuss the new price for the video game  Discuss new communication process based on the changes

 The decision to offset the launch date of the game  The challenge of keeping customers  Options for new way of marketing the product

 Advantages:  The video game will be flawless  The video is off high quality as promised  The customers would know what to expect and asks for more  It represents the company’s stand about quality It will help keep customers in the long run

 Best Games will inform the public about the issue  Best Games made the decision to benefit the customers  Best Games assured customers about the quality of the game they have Future

 Best Games hopes the customers understand their decision  Best Games will have to monitor the number of sales  Best Games provides assurance about the game’s quality  Best Games made sure it is better than what competitors offer Measuring Success

 How the bug is being fixed  Continue reports regarding the fix  Launch new marketing ads about the video game

 To be honest with the customers  To provide updates online

 Stuart, B. E., Sarow, M. S., & Stuart, L. (2007). Integrated business communication in a global marketplace. Retrieved from The University of Phoenix eBook Collection database  University of Phoenix Material: Best Game Productions: Company Background and Business Scenario