Overview of Dynamic VIERO Welcome

Dynamic VIERO RMS

Learning Objectives After completing this lesson, you will understand: An overview of Dynamic VIERO How Clocks are managed with Dynamic VIERO & the Network EXP breaks How Orders & Copy are created and managed How Network/EXP spots are managed Airing of the Network/EXP spots Verification & Invoicing of Network/EXP Learning Objectives

POOL Dynamic VIERO Sold EXP Unsold Sold EXP Sold DayPart Dynamic VIERO

Approvals – Pending by BM How does Dynamic VIERO work?

Revenue Management VIERO Central Inventory Allocation InventoryInventoryInventory InventoryInventoryInventory The avails for each station/market are determined by Revenue Management Allocation for each station set differently, based on projected sell out Allocation can vary from week to week

Sold Inventory Allocation Chart Allocation Chart Sold reserves

Availability - Allocation Chart Allocation Chart

Maximum Allocation Allocation Chart The maximum Dynamic VIERO allocation is two 60 second breaks per hour This DOES NOT mean that every hour will have two minutes allocated in Dynamic VIERO It is based on sellout and what is available in your market

Track

Dynamic VIERO Order Characteristics

How spots are Managed Managing Spots

Polling Regular Polling Network

POOL More Inventory Sold than Predicted Sold EXP Unsold Sold Local Sale DayPart Dynamic VIERO No Longer Available

POOL Sold Spots with Higher Booking Score Sold EXP Sold Local Sale DayPart Sold / Higher Booking Score

Before Air Date Unsold Spots Local Unsold

EXP spots in Log Manager Special events are automatically excluded from receiving EXP spots, but you can override this if needed. You can manually move EXP spots to different avails within an order line’s Bind-To time You can move EXP_Unsold spots to the pool under certain conditions.

EXP spots in Log Manager POOL Sold EXP Unsold Sold DayPart Unsold <= 14 days Example: Today’s Date: Nov. 1 st Spot you want to move to the pool (scheduled for): Nov 1 st – 15 th OK TO MOVE!

Today’s Date: Nov. 1 st Spot you want to move to the pool (scheduled for): Nov 16 st – ? NOT OK TO MOVE! EXP spots in Log Manager POOL Sold EXP Unsold Sold DayPart Unsold > 14 days

POOL Reschedule from Pool Sold Network/EXP Unsold Sold DayPart Network/EXP Sold

POOL Expiration Sold EXP sold DayPart Dynamic VIERO Score: 9000 EXP sold Station Spot Expires after 36 hours Score: > 9000 Reports to identify pooled EXP sold spots: Avails Break/Spot Type Pool Status

POOL Deletion of Expired Spot Expired Spots Dynamic VIERO Spot

Copy

Specific Cart Number

During the Release

Log Generation

Specific EXP Carts

Verification

Invoicing

Summary Now that you’ve completed this lesson, you should be aware of: An overview of Dynamic VIERO How clocks are managed with Dynamic VIERO & the Network EXP breaks How orders & copy are created and managed How Network/EXP spots are managed Airing of the Network/EXP spots Verification & invoicing of Network/EXP Summary

Thank You THANK YOU!