Confidential 06/18/2013 Prospective Site Presentation King of Prussia Mall 160 N Gulf Rd King of Prussia, Pa Site #2 1

Confidential Decision Logic Articulate your case for building a Pinkberry at your proposed site. The King of Prussia Mall is the largest shopping Mall in the US in terms of leasable retail space. It is a luxury Mall with numerous upscale retailers. The proposed site of the King of Prussia Mall is in one of the Top 5 Trade Areas identified in our Market Plan. Pinkberry’s location is a “AAA” site with excellent visibility, extremely high foot traffic, with co- tenants that fit our demographic profile.’ 2

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4 Existing Bryn Mawr Store location Proposed Site of New store location Market Plan

Confidential Trade Area / Site Summary 5

Confidential Center Layout (Outdoor) 6 Label Co-Tenants and Competitors Directional arrows for Main Entrance Sales Volumes

Confidential Mall Layout 7 Label Co-Tenants and Competitors Directional arrows for Main Entrance Sales Volumes Location of Pinkberry Kiosk

Confidential Site Layout 8 Layout “Proposed” (or “Approved”) by Landlord, Pinkberry Design

Confidential Pictures 9 Picture 1 Picture 3 Picture 2 Picture 4

Confidential 10 Exterior / Interior Signage Layout “Proposed” (or “Approved”) by Landlord, Pinkberry Design

Confidential Sales Forecast Year 1Year 2Year 3 Rolling 12-Month Sales $800,000 $900,000 $1,000,000

Confidential Proforma Income Statement $800, Sales $800, % Cost of Sales 200, % Gross Margin 600, % Operating Expenses Labor Expense 217, % Other 31, % Total Operating Expense 249, % Fixed Costs Rent Related Expense135, % Royalties 48, % Marketing Fund 32, % Total Fixed Costs 215, % EBITDA135, %

Confidential Proforma Income Statement $1,000, Sales $1,000, % Cost of Sales 250, % Gross Margin 750, % Operating Expenses Labor Expense 272, % Other 35, % Total Operating Expense 307, % Fixed Costs Rent Related Expense 135, % Royalties 60, % Marketing Fund 40, % Total Fixed Costs 235, % EBITDA 207, %

Confidential Summary of Lease Terms 14 Basic Rent Terms –198 Square Feet, $696 psf, at rent schedule below –Term: 10 Years, at 15% increases every 5 years -- Percentage Rent 8% over $1,400,000 –CAMs capped at 4% per year –NNN –Exclusive Use for Frozen Dessert –No Radius Restriction Lease YearAnnuallyMonthly 1-5$135,000$ 11, $151,943$ 12,661

Confidential Timeline Estimates: Date of Lease execution: –Approximately July 10, 2013 Date of Landlord Delivery: –September 1, 2013 Date plans complete/submit for Permits: –Target plan completion date: July 25, 2013 –No Zoning Issues identified –Building permit and signage process is expected to take 30 days –Permit submission target: July 20, 2013 Date receive permits –August 01, 2013 Date construction commences –August 01, 2013 Date construction completed –September 10, 2013 Date store opens –September 30,

Confidential Summary Remarks 16 Pros 1.High Population 2.High HBA in TA Cons Trade Area Site Specifics 1.High Visibility 2.Good Access 1.Co-Tenants close at 9 -9:30pm 2.Small Kiosk Potential Issues: This is a Top 5 Trade Area (AAA) that we identified in our Market Plan. Our location is in the Center of Activity and we feel that our Retail will grow nicely over the next 2 years. We are locating here as a long-term strategy and understand the short-term challenge of this Kiosk location.

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