snom technology AG VoIP Pioneers from Germany

Contents About snom Product portfolio Global presence Milestones Why snom? Sales strategy Product portfolio Our phones snom UC edition Microsoft Lync optimized phones snom ONE mini Global presence Success stories Partners

About snom Founded in 1996 Active in VoIP business since 2000 2005 first profitable year 12 years experience with VoIP and SIP Subsidiaries in the United States, Italy, UK, France and Taiwan Management Board: Dr. Michael Knieling, COO Usman Tahir, CTO

Milestones 1996 snom founded in Berlin 2000 First SIP phone worldwide 2003 TLS & SRTP 2006 First subsidiary in the US 2007 First DECT/SIP phone 2008 Sales offices in FR, IT & UK 2010 1.3 million devices sold 2011 First qualified Lync phone 2013 First qualified Lync 2013 phone

Why snom? Development based in Germany Present in more than 60 countries worldwide SIP Pioneer Very experienced in VoIP Open standard products Future orientated

Unified Communications Sales strategy Interoperability Innovation Technical Leadership Interoperability Carrier Business Unified Communications Solution Business

Sales strategy snom’s sales stragegy is based on: Two-tier distribution Value added distributors -> Value added resellers/Integrators -> Business customer Partners in more than 60 countries worlwide snom’s Business Development strategy: - Carrier Business, Enterprise Business, Public Sector snom makes sure that the devices are fully integrated into the solution (Hosted, local) snom’s distribution partners or integration partners take care about the fulfillment

Sales strategy Thinking global, acting local: More than 200 distributors in over 60 countries More than 5000 registered VARs (2013) 3 logistics centers in Berlin, Hong Kong and Chicago Berlin HQ plus 5 subsidiaries in: Boston, United States Milan, Italy Manchester, United Kingdom Paris, France Taipei, Taiwan

Contents About snom Product portfolio Global presence Milestones Why snom? Sales strategy Product portfolio Our phones snom UC edition snom ONE mini Global presence Success stories Partners

Our phones – snom 3xx series Perfect Stability and Functionality snom 300 2-line display 4 SIP identities 6 programmable function keys SIPS/SRTP, TLS 2 Ethernet ports Very low power consumption Headset snom 320 Graphical 2-line display 12 SIP identities 12 programmable function keys Speakerphone Headset Multiple language support PoE snom 370 Adjustable, high resolution graphic display 12 programmable function keys STUN, ENUM, NAT, ICE VPN 2 Ethernet ports Low energy consumption

Our phones – snom 7xx series Alternative innovation snom 710 Graphical b/w display Up to 4 SIP registrations 5 programmable function keys 2 port Ethernet 10/100 Mbps Wide band audio handset + speaker snom 720 Graphical b/w display Wide Band Audio 18 programmable LED function keys 2 port Ethernet 10/100/1000 Mbps WLAN Bluetooth headset ready VLAN snom 760 High resolution Color Display, 3.5“ Wide Band Audio HTTP & HTTPS-Server 2 port Ethernet 10/100/1000 Mbps WLAN & Bluetooth headset ready VLAN

Our phones – snom 8xx series Technology at the top snom 821 High resolution TFT color display Built-in 1 Gigabit switch Conferencing with up to 5 Excellent Sound Quality 4 programmable LED keys LED call indicator WLAN ready VPN/VLAN snom 870 TFT touchscreen, 24-bit color, 4.3" Wide Band Audio Gigabit Ethernet Switch Wideband Audio Intuitive User Interface WLAN ready 2x Type A, 1x Type B USB VPN/VLAN snom Vision 16 programmable keys  TFT touch screen color display  Ethernet 10/100 Mbps  USB: 2x type A USB: 1x type B  Built in Web server

Our phones – MeetingPoint, PA1 & m9r Something else to enhance your business snom m9r DECT Digital voice quality Up to 9 handsets per base station IPv6 Caller ID by color image 100 hours standby TLS, SRTP, pre-installed X.509 snom PA1 Public Announcement device PoE Built-in digital amp. SIP communication + multicast Web browser menu 4 programmable output pins snom MeetingPoint OmniSound® full duplex broadband audio Up to 4 external callers Multiple SIP registrations LDAP Recording range up to 30 m²

Our phones – snom Accessoires snom klarVOICE snom MeetingPoint extension microphones snom advanced EHS snom HS-MM2/HS-MM3 snom USB BT snom HAF

snom UC edition 2013 snom UC edition phones snom 300 snom 370 snom 821 Playing with the big boys 2013 snom UC edition phones snom 300 snom 370 snom 821 snom 710 snom 720 snom 760

Microsoft Lync optimized phones Bridging a gap Lync phone edition HP 4110 IP Phone HP 4120 IP Phone snom UC600

snom UC edition features Shared features Better together (USB) 1-click conference join (calendar) Initiate server side conference Synchronized call logs Call support EDGE support Transfer, hold, etc. Submit device presence CAC Media Bypass E911 MWI Extension/PIN authentication Manageability over Lync™ server SBA support Dual SIP stack Browse through nested distribution groups Set presence on the device Presence on LED buttons Dedicated keys for frequent use situations More flexible network setup Highly customizable (GUI, languages, etc.) Boss Admin Scenarios Failover with GW Local Music on hold Out of band provisioning for certain scenarios (e.g. PIN authentication for home office) WLAN support Minibrowser Multiple line support Roadmap 2013: Optimized Features available for snom qualified devices

snom mini IP-PBX for small office/home office Connecting everybody Full featured IP-PBX Low power consumption No moving parts 20 Extensions Cell phone integration PoE connectivity PSTN connectivity through SIP Trunks IPv6 Ready

Contents About snom Product portfolio Global presence Milestones Why snom? Sales strategy Product portfolio Our phones snom UC edition snom ONE mini Global presence Success stories Partners

We are everywhere: snom success stories Task: Switch 65 buildings with approx. 5,000 extensions from ISDN to VoIP Special Requirements: Cost effective, flexible, open standard based IP phones and integration of multiple SIP identities Solution: snom 370 + Asterisk PBX Task: Highest standards in design meet excellent technology Special Requirements: IP phones with low power consumption & intuitive handling, integration of Micros Fidelio Solution: snom 821 Task: Replace legacy ISDN system Special Requirements: Highly secure communication, user-friendliness, good voice quality Solution: snom 370 with TLS, SRTP and VPN

Success Stories – Unified Communications Task: Replace legacy telephone system with Microsoft OCS and the snom 821 Special Requirements: Expanding existing Microsoft licenses Solution: snom 821 Task: Integration of Microsoft OCS Special Requirements: Capability of running a fallback system, integration of many different features on Open Standard IP phones Solution: snom phones with snom OCS edition Task: Replace legacy telephone system and migrate to VoIP Special Requirements: Cut down TCO Solution: snom 300

Major customers – Unified Communications A selection of some of our current UC customers:

Success Stories – Carrier Business Task: Integration of a fixed line phone for a true mobile converged solution in 6 countries Special Requirements: Continuity under permanent change Solution: snom Carrier Relations Task: Providing a phone platform which enables a complete PUI customization by Deutsche Telekom Special Requirements: High level of interoperability Solution: snom Carrier Relations

Working together: snom Global Partners

Company Profile / Contact snom technology AG Wittestraße 30 G 13509 Berlin Germany Tel: +49 30 39833-0 Fax: +49 30 39833-111 snom technology, Inc. 18 Commerce Way Suite 6000 Woburn, MA 01801, U.S.A. Tel: +1 781-569-2044 Fax: +1 781-569-2045 snom UK Ltd, Amethyst House, Meadowcroft Way, Leigh Business Park, Leigh, Manchester, WN7 3XZ United Kingdom Tel: +44 1133 503 111 Fax: +44 1133 503 110 snom technology SRL Via A. Lusardi 10 20122 Milano Italy Tel: +39 02 00611212 Fax: +39 02 93661864 snom France SARL 1er Etage Gauche 6 Parc des fontenelles 78870 Bailly France Tel: +33 1 80 87 64 87 Fax: +33 1 80 87 62 88 snom technology Ltd. R803, 5F, No.285, Sec 4, Zhongxiao E. Rd. Taipei City, Taiwan, 10692 Tel: +886 2 6639 8031 Fax: +886 2 6639 8039 Copyright © 2000 – 2012 snom technology AG. All rights reserved. snom® is a registered trademark of snom technology AG and its affiliates in the European Union, USA, Japan, South Africa, Australia, China and certain other countries and regions. Unless specified otherwise, all trademarks, in particular product names, are legally protected trademarks of snom technology AG. Other mentioned trademarks or registered trademarks are the property of their respective manufacturers or owners. Product specifications are subject to change without notice. snom.com Additional pictures by Svilen Milev, Craig Parylo and Ove Tøpfer