242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved July 2012 MediaMind Service Pack

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Release News On July 15, 2012, MediaMind released its new service pack. This presentation will show you enhancements and new features that are now available. We hope you benefit from the changes and look forward to working with you in the future. As always, your feedback is welcome and appreciated. Feel free to contact us at

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved© 2012 MediaMind | A division of DG | All rights reserved Media - General

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Campaign Verification Feature ▸ Campaign Verification Setup and Dashboard have been fully integrated into the MediaMind platform. Benefits ▸ You can now manage Campaign Verification and Effective Impression settings from the Campaign Setup tab. ▸ You can also access the Campaign Verification dashboard directly from the Analytics screen. ▸ See your campaign reach by: ▸ Age ▸ Gender ▸ Media Type ▸ Audience Interest ▸ Geographical Targeting ▸ Questionable Content

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Conversion Tag Enhancement Feature: ▸ You can now enable as many as rd party conversion tags (previously limited to 15) for each MediaMind conversion tag.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Ad Choices AdChoices allows the consumer to decide whether or not they want the advertiser to track their behavior on the advertiser’s web site (through cookies).

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Ad Choices (cont’d) Feature: You now have the option to add an AdChoices icon to all ads that are assigned to the advertiser. It is relevant for In Banner standard and rich media ads. Not relevant for mobile and InStream Benefits: You no longer need to go through a partnership (i.e., TrustE) to add the AdChoices icon. You can control the icon per ad (e.g., if you do not want the icon, you can turn it off).

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved AdChoices – How to? Advertiser Level Select this on the Advertiser level if you want all ads belonging to this advertiser to have the AdChoices icon. Campaign Level Select this on the Campaign level if you want all ads assigned to the campaign to have the AdChoices icon.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved AdChoices (cont’d) Ad Level From here you can turn the icon on/off for a certain ad, and choose the position that you want (top right / top left).

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Retargeting: Preventing Setup Errors Feature: ▸ In the retargeting section of the Target Audience page, you cannot select two values of the same retargeting tag with an AND relationship between them. –For example, the following setup will be blocked: Benefit: ▸ The target audience will be served correctly. X

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Delivery Group UI Improvements ▸ Optional views: You can choose between Thumbnail (default) or List view. ▸ The selected view will be remembered per user, per campaign. ▸ Dragging an ad out is equivalent to removing (deleting) an ad.

© 2012 MediaMind | A division of DG | All rights reserved Smart Versioning

© 2012 MediaMind | A division of DG | All rights reserved Feature: When copying a Mass Versioning ad that contains versions, you will be able to copy the versions as well. Thus, when you import a delivery group that contains a mass versioning ad from a different campaign, the versions will be copied too. Benefit: You no longer have to set up the ad versions after a Mass Versioning ad is copied. Copying Ad Versions

© 2012 MediaMind | A division of DG | All rights reserved Feature: You can now create up to 100,000 versions per ad (previously limited to 20,000 versions). The preview has also been enhanced, to support that. Benefit: Allows to increase the number of products included in the same ad, or the number of ad variations (e.g., promotion variations). Expanded versioning capabilities

© 2012 MediaMind | A division of DG | All rights reserved SV Item in a MV Catalog ad Feature: You can now add a Smart Item to a Mass Versioning Catalog ad. This Smart Item can stand alone, and will not be associated with any specific product. Benefits: Allows the creative agency to add a Smart Versioning item that can change (image/text), without depending on the catalog feed. You can define one Smart Item that applies to all products (for example, the text item: “See in stores now”).

© 2012 MediaMind | A division of DG | All rights reserved SV Item in a MV Catalog ad – How to? 1.Add the additional Smart Item in MediaMind Workshop, and then upload the ad to MediaMind. 2.Go to Edit > Smart Versioning. 3.Expand the Additional Smart Items section. 4.To edit an Item, click Edit Smart Item.

© 2012 MediaMind | A division of DG | All rights reserved Using the XML Data Feed and Excel to Update Versions Feature/Benefit: ▸ When subscribing to an XML Data Feed, it is now possible to update some parameters manually, using the Excel.

© 2012 MediaMind | A division of DG | All rights reserved Using the XML Data Feed and Excel to Update Versions (cont’d) Feature Facts: ▸ The Excel parameters that can be updated are: Smart Item(s), URLs, Targeting, and Retargeting. ▸ Once you select Add Manually from Excel for any of the above options, the corresponding Smart Item drop-down list will be disabled.

© 2012 MediaMind | A division of DG | All rights reserved Additional Support For additional information, contact your Client Services Manager. For detailed examples and step-by-step instructions, please see our Online Help.Online Help For video tutorials and other training materials, visit our Training Zone.Training Zone

© 2012 MediaMind | A division of DG | All rights reserved Thank you!