Landmark Television Broadcasts Entertainment

Lucille Ball Was cast on a popular CBS radio program “My Favorite Husband” with Richard Denning When the show went to television, Lucy insisted that Desi Arnaz co-star. Show became ‘I Love Lucy.’ Show was sponsored by Phillip Morris. L.B. appeared on TV for more than 30 years.

Network Reservations Desi was a Cuban (minority) Worried about a mixed marriage in a prime time television show CBS claimed they wouldn’t be believable In response, Ball and Arnaz created a live stage show which won rave reviews on national tour and that convinced CBS

Filmed in Hollywood Lucy and Desi didn’t want to move to NY Hollywood Boom in full swing 16mm to 35mm film was sharper Created television image Lucy was pregnant In the end, Lucy and Desi separated Lucy was successful, Desi was not

Ed Sullivan Sportswriter/ theater columnist for New York Daily News and radio Unlikely Television star Nicknamed “Great Stone Face” His show ran from 1948 to 1971

Original name of his show “Toast of the Town” June 20,1948 Dean Martin and Jerry Lewis performed Rodgers and Hammerstein –Broadway composers Name changed to “The Ed Sullivan Show” in 1955

Sullivan and Presley Sullivan paid Presley an unprecedented $50,000 for three appearances 1 st Appearance September 9, 1956 Largest Audience to date Sullivan was not there due to car accident 2 nd Appearance October 8, rd Appearance January 6, 1957 Sullivan tried to avoid trouble about hip shaking by having cameras only shot Presley from waist up

Other Famous Acts on Sullivan Show Beatles (1964) Rolling Stones Doors Unlike many shows of the time, Sullivan asked that musical acts perform their music live, rather than lip-synching to their recordings. Some of these performances have recently been issued on CD

All in the Family Show ran from Ranked #1 in Nielson Ratings from Name changed in “Archie Bunker’s Place” Inspiration from British television comedy “Till Death Do Us Part” - Middle-aged hotheaded lout and sharp tongued wife. Norman Lear also combined his own family experience.

All in the Family First father of the family the network had in mind was Mickey Rooney CBS avoided backlash over material on show’s debut, January 12, 1971 by beginning show with disclaimer: “…seeks to throw a humorous spotlight on our frailties, prejudices, and concerns. By making them a source of laughter, we hope to show- in a mature fashion-just how absurd they are.”

All in the Family - Social Issues All in the Family broke ground in its depiction of issues previously considered unsuitable for U.S. Network television such as: Racism, Homosexuality, Women’s Liberation, Rape, Miscarriage, Breast Cancer and Impotence.

All in the Family Sammy Davis loved the show, since it “exposed some of the ills of today’s society.” Since Archie is a racist, Sammy was perfect foil, Black, Jewish, celebrity, glass eye February 19,1972 Sammy kisses Archie on his cheek- Archie is both horrified and confused in photograph

All in the Family That episode won Emmy for Best Directing- John Rich was director Show had spinoffs Maude The Jeffersons

M*A*S*H MASH was inspired by a novel by Richard Hornberger, then a 1970 film by Robert Altman, movie was successful. MASH (Mobile Army Surgical Hospital) Show’s debut September 17, Episodes Anti-war series set in Korean War

M*A*S*H Final show aired on February 28, 1983 It was movie length, two and half hours 60.3 rating/ 77% share 77% watching television were watching MASH 30 second commercials were $450,000 A record at the time

Johnny Carson “King of Late Night” Carson was on air Carson replaced Jack Parr The Tonight Show with Johnny Carson

Changes Carson made to show Added sidekick- Ed McMahon Refused to deliver monologue Carson had a cool demeanor (opposite of Jack Parr) Show time from 11:15 PM had no affiliates NBC moved show to 11:30 PM Guest Hosts included Jay Leno and Joan Rivers The guests on his historical “second-to-last- show” were Robin Williams and Bette Midler