 Norm- a Set of rules based on socially or culturally shared beliefs of how an individual ought to behave  Social Learning theory › Created by Albert Bandura › Human learn behaviour through observational learning › People can learn by watching models and imitating their behaviour

 Attention- The person must first pay attention to the model  Retention- The observer must be able to remember the behaviour that has been observed  Motor Reproduction- The observer has to be able to replicate the action  Motivation- Learners must want to demonstrate what they have learned

 There are four factors that will affect whether someone will imitate or learn › Consistency-If the model is consistent with their behavior, then the observer will be more likely to imitate  Example- Being brave › Identification with the model- There is a tendency for to imitate models who are like ourselves  Example- Age and Gender › Rewards/punishment- People can learn from observing what happens to others, but don’t have experience it themselves  Vicarious reinforcement › Liking the model-Warm and friendly models are more likely to be imitated than cold, uncaring models  Yarrow et al. – Showed children learn altruistic behaviour (helping others for no personal gain)

 Albert Bandura › From the department of psychology at Stanford University  Bandura et al. (1961)  Wanted to see if children would imitate aggression modeled by an adult and whether they were morel likely to imitate same-sex models  Children aged 3 to 6 years (36 boys and 36 girls) were divided into groups › One group was exposed to adult models who showed aggression by bashing an inflatable doll › Second group observed a non-aggressive adult who assembled toys for 10 minutes › Third was the controlled who did see anything 

 Huesmann and Eron (1986) › Carried out a longitudinal study, monitoring children’s behaviour over a 15 year period › Found a positive correlation between the number of hours of violence watched television by elementary school children and the level of aggression as a teenager › Found that those who were more watched a lot of violence of T.V. when they were likely to be arrested and prosecuted when they got older

1. Came up with the social learning theory_____________________ 2. Humans learn behaviour through ____________________ 3. Four Factors of social learning theory 1. ___________________ 2. ___________________ 3. ___________________ 4. ___________________ 4. A set of rules based on socially or culturally shared beliefs ____________