By: Chen Shen Yijun Niu Ke Wang Yan Lu Azad Patwary Poonam Bhatt Marc Perez Stella Malla Steven Meikle Johny Tran

Mission Statement: At GlobalTransTM ("GT"), it is our obligation to provide our customers with the most advanced, high quality translation software using the cellular phone. The software our manufacturers offer represents some of the best values for translating communities. GlobalTransTM is translation software within a cellular phone which provides different methods of translation, depending on the way it is used. GlobalTransTM is the first company to manufacturer translation software service that can be used across the world. We have developed advanced cellular phone technology and coupled it with our unique translation technology to provide a cheap and easy to use cellular phone translation service. We pride ourselves in offering quality technical translating solutions at competitive prices and in the total satisfaction of our customers.

Product Description: One Voice is a cell phone application software, which can automatically translate caller's language into receiver's language during the conversation. It can also convert any language into text messages, and perform text to text translation. According to Taylor (2009), translating different language device will be a valuable tool to meet the need of students, organization, and any travelers or person living aboard. This application will be carried by mobile companies such as AT&T, Sprint and Cingular.

How It Works: Specifically, One Voice software has unique feature of translating approximately 35 different languages in a matter of less than half a second. It has valuable tool of electronic talking dictionaries with a vocabulary over 203,000 and phrase book over 14,000. One Voice recognizes high definition recordings of native speakers, understands exactly what the speaker says and offers crystal clear translation of the same word and phrases in whichever foreign language you choose. It has the function of accent which helps disabilities to communicate having minimum rate of distraction

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Competitors: Sakhr English-Arabic translation Text-speech or speech-speech Translation service companies Written or spoken communication Linguist Systems Inc, Apex Translations, and ASTA-USA Website text translation services Text translations Google and Yahoo #1 in Arabic Translation by U.S. Government metrics. (n.d.). Sakhr Software. Retrieved November 18, 2009, from Google Translate. (n.d.). Google Translate. Retrieved November 18, 2009, from Language Services - Professional Translation Services - Language Testing - Atlanta, Georgia. (n.d.). ALTA. Retrieved November 18, 2009, from Text Translation and Web Page Translation. (n.d.). Yahoo! Babel Fish. Retrieved November 18, 2009, from babelfish.yahoo.com/ Translation Services. (n.d.). ApexTranlsations. Retrieved November 18, 2009, from Translation Services Company: Document translation services by certified translators. (n.d.). ASTA-USA. Retrieved November 18, 2009, from

SWOT Analysis: Strengths Lower price Portable Assists disabled Breaks language barrier Opportunities Online applications Additional functions Voice controlling Weaknesses Jargon and slang Accents Delay Threats iPhone applications Existing translators Interpreters

Marketing Technology: Free Skype application to generate interest Create search engine friendly website Use auto respondents for potential customers Advertisements on Facebook and Twitter Creating blogs and maintaining date warehouses Globalization through the internet Podcasts, traffic geysers, and book marking tools Hayden, C. (n.d.). Web Technology in Marketing: Friend or Foe?. Marketing - Marketing Strategy - Marketing Plan - Marketing Careers and Jobs. Retrieved November 16, 2009, from

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Reference List: #1 in Arabic Translation by U.S. Government metrics. (n.d.). Sakhr Software. Retrieved November 18, 2009, from Google Translate. (n.d.). Google Translate. Retrieved November 18, 2009, from Hayden, C. (n.d.). Web Technology in Marketing: Friend of Foe?. About.com. Retrieved November 18, 2009, from Web Technology in Marketing: Friend of Foe?. (n.d.). About.com. Retrieved November 18, 2009, from Language Services - Professional Translation Services - Language Testing - Atlanta, Georgia. (n.d.). ALTA. Retrieved November 18, 2009, from Text Translation and Web Page Translation. (n.d.). Yahoo! Babel Fish. Retrieved November 18, 2009, from babelfish.yahoo.com/ Translation Services. (n.d.). ApexTranlsations. Retrieved November 18, 2009, from Translation Services Company: Document translation services by certified translators. (n.d.). ASTA-USA. Retrieved November 18, 2009, from