Ken Potrock Secretary / Treasurer Orlando Economic Development Commission Orlando Branding Campaign One Year Check-In

Harvard Development Company Branding Partners 91 in-kind; 22 funding

2015 Recap Developed new, well-received creative Broke the campaign through advertising (print, TV, online) Launched a new website Pushed public relations opportunities / coverage Aligned all EDC collateral materials Orlando On-The-Road Missions

Karan Mehra Director, Finance Transformation Verizon Corporate Finance “I wish you had the branding campaign two years ago…it took us a while to sell our executives on Orlando even though the numbers were there to prove it…Your branding campaign is very appropriate for that purpose.” Testimonials “It’s been a long time since something has made me feel proud to live in Orlando, but when I saw this ad during the game it made me happy to call Orlando home.” Kathy Mussio Site Selection Consultant Atlas Insight “Your branding program has put Orlando more in mind [with consultants] in the last year. Orlando seems to be on fire right now.”

Results To-Date >22 million impressions 69% increase in major, national media stories 53% increase in Website visits 73% of Site Consultants reached Nearly 300 C-Suite Executives engaged TBD perceptions changed / improved

Getting On The Short List 50% Greater Pipeline of Leads 40 Active Projects / 21 with decisions by 3/31 Nearly 10,000 Jobs in Play Average Salary $62,464 (147% Higher Than Average Salary for MSA)

Plans for 2016 Keep pushing the branding to drive further targeted reach and frequency Keep measuring to provide analysis National Advertising Direct mail More PR Engaging and Viral Social Media Out-Of-Market Missions Integration of Marketing & Business Development New Leadership

The Ask Keep investing ($500k) Keep supporting (via incentives and closing funds) Keep growing high paying jobs in our community