June 26, 2014

 Every SPE LOB has the need for B2C sites to promote titles and services, both domestically and internationally  Many of these sites are created and maintained by expensive developer and creative resources locally and in the territories  There is no content management system available which allows SPE digital marketers to leverage templates to create and maintain these sites on their own which would result in more timely updates, better control of assets and a reduction in costs  There are several site migrations in the queue which would benefit from a content management system which provides an import feature to create templates  Security breaches arise with content maintained by outside vendors, particularly in the territories 2

 The ability for digital markets to use templates for site creation  An easy way for business users to update their content in a timely fashion  A tool which includes responsive design for the multiple devices consuming these sites  A dashboard of comprehensive data analytics  The ability to easily share control of content management across users and territories  Integrated means of publishing to social media  An internally hosted system that meets all InfoSec requirements and protects our assets 3

4 ◦ Cost Savings:  Centralized hosting environment  Reduce need for 3rd party vendors for site creation and maintenance  Eliminate or reduce need for domestic portal content manger ◦ Operational Efficiencies (reduction of overall hours):  Ability for business users to update content more quickly, schedule content updates based on pre-determined schedules  Eliminate need to rely on 3 rd parties for content updates and custom coding  Interplan integration eliminates need to manually update worldwide release date pages  Provide more control to territories in updating content within the parameters of Home Office ◦ Brand Management:  Increase in Home Office control of marketing materials  Improve consistency in marketing campaign across LOBs and international territories ◦ Security:  Centralized management of PII  Centralized hosting environment reduces overall risk (illustrated by security breach in Germany)

5  23 International MP Territories  Domestic SPE Portal Site (  Film Pages (  Worldwide Release Date pages per title (  International site (  SPHE Portals and Microsites  Publicity use for press releases  Some TV production sites (e.g. Seinfeld)  4 Corporate Sites (e.g.  TV & MP Production Sites

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7 Project Timeline  Project Kick off - July 1, 2014  Discovery Phase Complete – August 1, 2014  International Portals Launched (MP & HE) – October 15, 2014  TV & MP Production Sites Migrated – November 15, 2014  Domestic Portal Migrated –February 28, 2014  Corporate Sites Migrated - March 31, 2015  Additional Migrations – June 30, 2015

 Percussion  Generator (Sony Music)  CoreMedia  CrownPeak (Sony Music Pub)  Sitecore  E-Spirit  SPT B2B 8  Crafter/ Alfresco  Tavant (CMS integrator)  Adobe  Drupal (TV Networks)  Sycamore (WB custom solution)  Sharepoint WCM  Gartner  The Real Story Group  Internal SPE entities  External Sony entities  Other Studios

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10 RiskMitigation Project costs exceed budgetRegularly update project forecast; track regular vs. planned budget, reduce uncertainties where possible. Business Users AvailabilityShare project schedule, provide timely updates and confirm availability and commitment Integration Teams AvailabilityCommunicate time commitments required right at project kick off and regularly; share project plan on a regular basis; build in flexibility into plan in cases of emergencies that require team members to work on other tasks besides this project. Insufficient TrainingObtain full understanding vendor’s training capabilities during review. Identify gaps in vendor provided training and create contingency training plan before go-live date. Requirements misinterpreted / misunderstoodConduct detailed design reviews with vendor; identify and resolve discrepancies during review sessions; Implement use case realization to confirm vendors' understanding of requirements. Vendor Project Team UnavailableConfirm availability of team throughout project duration. Monitor development delays and identify root causes. Escalate issues to the vendor resource managers. Risks & Mitigations

11 Stakeholders Business StakeholdersTitle/Role Michael FiskSVP, Motion Pictures Worldwide Digital Marketing Jake ZimSVP, Motion Pictures Domestic Digital Marketing Jane MohonSVP, Home Entertainment Media Services IT StakeholdersTitle/Role Steve AndujarCIO Jitesh PatelDCIO, Motion Pictures & HE Ivan GueronDCIO, Productions David BuckholzDCIO, Corporate Melissa EmeryExecutive Director, Internet Services Group