Rhetorical Appeals Ethos = Ethical Appeal Pathos = Emotional Appeal Logos = Logical Appeal.

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Ethos, Pathos, and Logos.

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Rhetorical Appeals Ethos = Ethical Appeal Pathos = Emotional Appeal Logos = Logical Appeal

Evidence: information that supports a position in an argument Empirical Evidence is based on experiences and direct observation through research. Logical Evidence is based on facts and a clear rationale. Anecdotal Evidence is based on personal accounts of incidents.

“The U.S. does not restrain or punish individuals, forgiving them for what they have done. That is why the whole country is in chaos: drugs, violence, unemployment and homelessness. The American society is the richest and most prosperous in the world but it is hardly safe and peaceful.” Lee Kuan Yew, Singaporean patriarch

Forbes.com