E-commerce COM380 E-commerce Lecture 10 Analysis and maintenance

E-commerce COM380 E-commerce Objectives By the end of the lecture students should: –Appreciate the approaches for analysing the requirements for e-business systems –Appreciate the importance of a plan to minimise the risks launching an e-business –Understand the requirement for effective maintenance of an e-business system –Appreciate the need to measure the effectiveness of an e-business systems

E-commerce COM380 E-commerce Analysis and maintenance Analysis for e-business Workflow management Administrative workflow Production workflow

E-commerce COM380 E-commerce Analysis and maintenance Activity-based process definition methods Process modelling Data modelling Design for e-business

E-commerce COM380 E-commerce Analysis and maintenance Process mapping Task analysis Task decomposition

E-commerce COM380 E-commerce Analysis and maintenance Four-level task decomposition Business process Activity Work item

E-commerce COM380 E-commerce Analysis and maintenance Data modelling Identify entities Identify attributes Identify relationships

E-commerce COM380 E-commerce Analysis and maintenance Design for e-business System design Architectural design for e-business Client/server model

E-commerce COM380 E-commerce Analysis and maintenance Evaluation designs Talk-through Walk-through

E-commerce COM380 E-commerce Analysis and maintenance Customer orientation –Familiarity with the Net –Familiarity with organisation –Familiarity with organisation’s products –Familiarity with your site

E-commerce COM380 E-commerce Analysis and maintenance Elements of site design –Site design and structure –Page design –Content design

E-commerce COM380 E-commerce Analysis and maintenance Site style Site personality Site organisation

E-commerce COM380 E-commerce Analysis and maintenance Site navigation schemes –Narrow and deep navigation –Broad and shallow –Deep linking

E-commerce COM380 E-commerce Analysis and maintenance Page design Content design

E-commerce COM380 E-commerce Analysis and maintenance Presentation Interaction Representation

E-commerce COM380 E-commerce Analysis and maintenance Security design Alternative payment systems Business payment systems

E-commerce COM380 E-commerce Analysis and maintenance Open buying on the Internet Open Trading Protocol Internet-based EDI

E-commerce COM380 E-commerce Analysis and maintenance Reassuring the customer Use customer guarantee Clear explanation of security measures used Highlight rarity of fraud Use of alternative ordering mechanisms Prominence of information to allay fears

E-commerce COM380 E-commerce Analysis and maintenance Implementation Acquisition method Maintenance activities Dynamic e-business application

E-commerce COM380 E-commerce Analysis and maintenance Content management and maintenance Frequency of and scope of updates Responsibilities for updating Testing and communicating changes made Integrating monitoring

E-commerce COM380 E-commerce Analysis and maintenance Collecting site visitor activity data Collecting site market research data Budgeting

E-commerce COM380 E-commerce Objectives –Appreciate the approaches for analysing the requirements for e-business systems –Appreciate the importance of a plan to minimise the risks launching an e-business –Understand the requirement for effective maintenance of an e-business system –Appreciate the need to measure the effectiveness of an e-business systems