Discussion with Time: 00:00 AM Table: 000 NEW RELATIONSHIP TEMPLATE June 2011 INSERT SUPPLIER LOGO HERE

2 PURPOSE OF TEMPLATE (REMOVE FROM SLIDE DECK) GMDC developed this template with specific objectives in mind:  To provide suppliers with a standardized presentation guide in order to facilitate a more productive and efficient 10 or 20 minute CCC appointment.  To ensure the basic needs/points of interest for a Retailer/Wholesaler are identified  To deliver a collaborative “follow-up” process to help prioritize post conference activity, clarify interest levels and align expectations between Supplier and Retailer/Wholesalers. How to use this Template  This template was designed for use by a supplier when meeting with a Retailer/Wholesaler for their first time. Emphasis is on introducing the supplier company and management along with a focused marketplace and opportunity review.  Objectives, recommendations and notes are provided for each of the appropriate slides.  Customize for each Retailer/Wholesaler and add/edit presentation as necessary Use GMDC slide master or copy and paste into company slide format  Print off and use as presentation and/or leave behind following meeting.  Pace your presentation to allow for Retailer/Wholesaler to respond and participate.  Addendums can be inserted earlier in presentation or left for reference  Use “Follow Up Activities” slide (page 7) to confirm level of interest and next steps Recommendation: start follow up process at “one minute remaining” announcement

3 ABOUT OUR COMPANY… Insert pictures of facilities Insert brand logos, etc. Insert pictures of facilities

4 MEETING CONSUMER NEEDS… OUR OFFERING Consumer Needs Current Solutions Available Role of the Category and the Channel

5 OUR MARKETING SUPPORT PROGRAMS MEDIA COVERAGE > PROMOTIONAL AND MERCHANDISING SUPPORT > TRADE MARKETING AND INVESTMENTS >

6 KEY BENEFITS TO THE RETAILER/WHOLESALER

7 FOLLOW-UP ACTIVITIES Action Item Retailer/Wholesaler Contact Green Within 2 to 4 weeks Yellow Within 2 to 3 months Red No Action Required 1 Re-cap Send “re-cap” note of this meeting to the meeting participants and the retailer/wholesaler’s extended team that did not attend the GMDC conference 2 Schedule Call Schedule follow-up conference call to address any detailed questions or “hot topic” from this meeting 3 Follow-up Meeting Schedule follow-up meeting with Retailer/Wholesaler VP, Director and/or Category Manager/Buyer 4 Send Samples Send product samples to Category Manager, Buyer or Quality Lab 5 Implementation Plan Provide retailer/wholesaler with detailed implementation plan for supplier’s items (lift from suppliers items, what items come out of the assortment and plan-o-gram, net impact to sales and margin) 6 Promotional Plan Present Promotional Plan for target products or upcoming season – schedule review with Retailer/Wholesaler 7 New/Seasonal Sales Plan Develop new/seasonal sales plan (order quantities, in-store display and signage, fixtures Notes:

8 APPENDIX 1: SUPPLIER INFORMATION Company InformationDetail Company Name Headquarter Address City State Zip Code Telephone (000) Fax (000) Web Site Shipping Point/Distribution Center Address City State Zip Code Telephone (000) Fax (000)

9 APPENDIX 2: SUPPLIER KEY CONTACTS NameTitleOffice PhoneMobile Phone Address Joe SmithVP of Sales and Marketing(000)

10 APPENDIX 3: ITEM RECOMMENDATIONS