GO-FIGURE, INC MARIO RIVERA

Who the heck is Go-Figure? New company Owned by entrepreneur and current BOD Invented Intellectual property Patented technology for circuit-board inspection Less costly MARKETING RESEARCH SHOWS 30,000 manufacturing lines as target market!

SO WHAT? SEEK $1M from angel (s) 1M shares at a $1 per share Minimum $25,000 investment ALSO Need to have expertise WILL consider board-membership for qualified investor

CLASS ASSIGNMENT Outline the GO-FIGURE BP Develop a list of questions outside investors might ask

THEN, EXPLAIN WHICH SECTION OF THE BP THE FOLLOWING SHOULD BE CONTAINED A.Commitment of the Entrepreneur B.Present and future financial needs C.Specifics of the opportunity D.Competition E.Sources of competitive advantage F.Capabilities of management G.Harvesting

OUTLINE COVERSHEET TABLE OF CONTENTS EXECUTIVE SUMMARY BUSINESS DEVELOPMENT MARKET ANALYSIS MARKETING AND SALES ACTIIVITIES

OUTLINE OPERATIONS PLAN ORGANIZATION PLAN CRITICAL RISKS AND PROBLEMS FINANCIAL PLAN OVERALL SCHEDULE

LIST OF QUESTIONS What type of business does Go-Figure Inc. have? What is the purpose of this business? What is the key message or phrase to describe the business of Go-Figure Inc. in one sentence? What is the reason for starting this business? What is the products or services of Go-Figure Inc.?

QUESTIONS What are three unique benefits of Go-Figure Inc. products? Does Go-Figure Inc. have data sheets, brochures, diagrams, sketches, photographs, related press releases or other documentation about company’s products/ services? What are the products applications? What’s the motivation to develop the products? Are this products or services used in connection with other products?

QUESTIONS List the top three objections to buying Go-Figure, Inc.’s product or service immediately? When will Go-Figure Inc.’s products be available? Who are Go-Figure Inc.’s target audiences? Who are Go-Figure Inc.’s competitors? How are Go-Figure Inc.’s products differentiated from that of competitors?

QUESTIONS What is the pricing of Go-Figure Inc.’s products versus the competitors? Is Go-Figure Inc.’s making any special offers? What plans does Go-Figure Inc.’s have for advertising & promotions? How will Go-Figure Inc.’s finance Company growth? Does Go-Figure Inc. have the management team needed to achieve the goals?

WHERE DOES IT GO?

Commitment of the entrepreneur ORGANIZATION PLAN --- Management 1.Management structure 2. List key managers 3. Duties and responsibilities of key managers

Present and Future Financial Needs 1. EXECUTIVE SUMMARY ---- Financial projections & Amount of money being sought, in what form, and for what purpose 2. FINANCIAL PLAN --- A. Funding Requirements----Now $1 million. B. Long Range Financial Strategy C. Exit Strategy for Investor (s) D. Historical Financial Data E. Financial Projections F. Supporting Financial Data

Specifics of Opportunity 1. EXECUTIVE SUMMARY BUSINESS DEVELOPMENT ---- A. Description & history of the business B. Product/Service---- The unique technology for circuit boars inspection. 1. Proprietary position/competitive advantage 2. Present status of Product or Service 3. Product potential 4. Specific benefits of the Product or Service 5. Stage of Product life cycle 6. Research and Development efforts -current and ongoing

Specifics of Opportunity 3. MARKETING ANALYSIS---- A. Market Analysis 1. Market research and analysis 2. Industry description and outlook- size, trends, major customer 3. Targeted market needs, demographics, geographic location 3. Targeted market needs, demographics, geographic location 4. Secondary Target Market needs, demographics, geographic location 5. Market size, trends, and growth potential for both Primary and Secondary markets

Specifics of Opportunity 6. Barriers to Entry - cost, time, brand loyalty, technology, personnel, proprietary product, regulatory requirements, staying power of competition 7. Estimated market share and sales B. Market Test Results - Customer reactions, feedback, willingness to purchase

Significant Risk 1.CRITICAL RISKS AND PROBLEM ---- Identify and Discuss "What If..." scenario A. Risks involved with venture and/or assumptions B. Plans for minimizing impact of risks or unfavorable developments

Competition & Sources of competitive advantage 1. EXECUTIVE SUMMARY--- Marketing strategy and attractiveness of market & management strengths 2. BUSINESS DEVELOPMENT --- A. Product/Service ---The unique technology for circuit boars inspection. 1. Proprietary position/competitive advantage 2. Product potential 3. Specific benefits of the Product or Service 4. Stage of Product life cycle 5. Research and Development efforts - current and ongoing

? Competition & Sources of competitive advantage? 3. MARKET ANALYSIS List of competitors indirect and direct 2. Potential new competitors 3. Similarities/dissimilarities of competitors to your company 4. Internal and external strengths/weaknesses 5. Market share - current and projected 6. Competitors' public image 7. Growth potential

Competition & Sources of competitive advantage 4. OPERATIONS PLAN – Operating Competitive Advantages 1. Various factors -geography, techniques, technology, economies of scale, experience of personnel and processes

Capabilities of management 1. EXECUTIVE SUMMARY --- Management strengths 2. ORGANIZATION PLAN --- A. Management 1.Management structure 2. List key managers 3. Duties and responsibilities of key managers 4. Compensation and benefits 5. Qualifications and experience 6. Planned management additions

Harvesting 1. EXECUTIVE SUMMARY --- Management strengths 2. FINANCIAL PLAN--- A. Exit Strategy for Investor (s) B. Financial Projections 3. OVERALL SCHEDULE --- Realistic schedule that shows the timing of major events of the plan

FOR M0RE INFORMATION PLEASE CONTACT THE INLAND EMPIRE CENTER FOR SMALL BUSINESS DEVELOPMENT -IECSBD