BUSINESS PLAN WOOL HAPPINES By Milka & Saša

WOOL HAPPINESS

PRODUCT DESCRIPTION  LAMB AND DAIRY PRODUCTS

MARKETS  SERBIA, EX YU and MIDDLE EAST

TARGET CUSTOMERS  PEOPLE OF ALL AGES AND FROM ALL OVER THE WORLD, ESPECIALLY FROM MOSLEM COUNTRIES

PRICE  LAMB MEAT (c.i.p. Buyer)  SERBIAN MARKET – 5.99€/KG  EX YU – 4.99€/KG  MIDDLE EAST – 11.99€/KG  DAIRY PRODUCTS (exw)  SHEEP AND GOAT CHEESE – 14.99€/KG  SMOKED SERBIAN SHEEP CHEESE 19.99€/KG  ORIGINAL SERBIAN PASTERIZED MILK(f.4.4%)- 3.99€/L  ORIGINAL SERBIAN SHEEP SOUR MILK (f.2.8%) – 6.49€/L

COMPETITORS  Imlek  Subotica Dairy

MAIN SELLING POINTS  100% ORGANIC FOOD  100% PURE BRED SERBIAN SHEEP  100% ORCHARD GRAZING

PROMOTION  TV COMMERCIAL PROGRAM:  ALL JAZIRA, OBN, TVK1, PINK  HEALTH MAGAZINES  FREE PROMOTION IN SUPERMARKET CHAINS AND RESTAURANTS

START-UP COSTS  2,000 PUREBRED SHEEP 100€/pcs  BUILD OR RENT BUILDING-SHEEPFOLD WITH MIN 3ha OF LAND NEAR VALJEVO 1,000-2,000€/per m.  1,000 BALES HIGH QUALITY GRASS 2,000€  EMPLOY 4 PEOPLE 1,200€/per m.

FINANCING  TAKE A CREDIT IN THE BANK UNDER FAVORIABLE CONDITIONS (2 YEAR GRACE PERIOD)  ASK FOR A GRANT FROM STATE