United Nations Economic Commission for Europe Statistical Division Publicity Helps to Ensure the Success of the Census Presentation at the Training Workshop on the Management of Population and Housing Censuses in SPECA Member countries Baku, Azerbaijan, – Petteri Baer, Regional Adviser, UNECE

Petteri Baer - UNECE Statistical Division Slide The role of publicity and information campaigns  Promoting public awareness  Creating positive perceptions  Informing about the importance and usefulness for the society  Encouraging participation  Diminishing possible resistance Especially among particular and special groups

Petteri Baer - UNECE Statistical Division Slide Publicity campaigns are widely used  Publicity campaigns are widely used  In the 2000 round of population and housing censuses in the ECE Region Out of 43 reporting countries 41 countries had made some kind of publicity campaign for the census Only Belgium and Denmark did not carry out any publicity as their cencus heavily relied on administrative data

Petteri Baer - UNECE Statistical Division Slide The most used media  Numbers of (42) countries using media  National TV 42  National radio 38  Newspapers and magazines 38  Local radio 37  Posters 34  Press conferen- ces, other events 34  Leaflets 31  Local TV 31  Internet 22  Billboards 20

Petteri Baer - UNECE Statistical Division Slide Locations where publicity was implemented – Nr. of countries  Public insti- tutions 35  Schools 29  Stations, airports 25  Posts, pharmacies 25  Libraries 19  Banks 12  Other 7

Petteri Baer - UNECE Statistical Division Slide Specific groups targeted – Nr. of countries in the ECE region  Young people, students 27  Rural areas 19  Foreigners living in the country 16  Ethnic minorities 14  Companies 9  Farms 7  Others 7

Petteri Baer - UNECE Statistical Division Slide Census slogans  Count yourself in  Be present, because you count  Count on me  Everyone counts  It’s our future, don’t leave it blank  This is your future. Don’t leave it blank  Do you exist?

Petteri Baer - UNECE Statistical Division Slide Soon to be published…  The information on Censuses in the ECE Region above has mainly been taken from the forthcoming UNECE publication  “National Practices of UNECE Countries in the 2000 Round of Population and Housing Censuses”

Petteri Baer - UNECE Statistical Division Slide CES Recommendations  In the Recommendations for the 2010 Censuses on Population and Housing  Appendix VII, you can find generalized information on Census Publicity and Information Campaigns  6 pages of useful information  Also in Russian