Slicing and Dicing through the Numbers & Trends Geoff Ramsey Founder & CEO, eMarketer Doug Weaver Founder & CEO, Upstream Group.

Slides:

Advertisements

Similar presentations

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Advertisements

Nightly business report report. the advertising industry has blossomed into a global powerhouse with spending worldwide now exceeding $430 billion a year.

Shashi Seth Head of Monetization, YouTube Online Video: Coming of Age 1.

What is the focus of the website? How technology affects the world Catastrophes and law enforcement New and evolving technologies Political issues and.

Copyright © 2004 Pearson Education, Inc. Slide 1-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Second Edition.

The Interweb, Google and that Facebook thing Making sense of it all.

THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:

E-Business / E-Commerce Marketing in the Digital Age

©2011 eMarketer Inc. Local Online Advertising: Digital Trends, Challenges and Opportunities For more information on this subject, see the related report.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

stephanierobbins.com Source: Cohen, 2011 Online tools that allow businesses to engage, attract, and influence customers by supplying targeted, relevant.

Mobile Reshapes the Marketing World Professor Chip Besio Cox School of Business.

Headquartered in Santa Monica, California Pioneer on the Internet since 1994 Owned Internet Advertising Agency Funded 3 Network Marketing Companies and.

Introduction Position your online or offline business Quickly and safely grow a huge army of potential clients Productively interact with your new and.

The Internet and New Technologies Chapter 2. “We had a choice to enter the country and follow the law. Or we had a choice to not enter the country.” —Eric.

Green Marketing 1. Definition of Green Consumer LOHAS: (Lifestyle of Heath and Sustainability) very progressive on environment and society, looking for.

SPECIAL THANKS TO OUR SPONSORS presented by the American Marketing Association, Boston Chapter How to Build a Killer Social Network.

1 Expose – Acquire - Engage. 2 Would you agree that technology has changed the way you do business?

FACEBOOK Created By: Jeremy Susan Madhvi. BACKGROUND INFORMATION ABOUT FACEBOOK  Founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz,

TMCOnlinePrintMobile Daily Deals Audience Targeting VideoSEO Social Media A Total Marketing Solution to Grow Your Business Cost Effectively!

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Henrico Business Leaders February 9, 2015 Dave Saunders Chief Idea Officer, Madison+Main.

Mobile analytics and enablement 10 things you should be doing to acquire paying and engaged users Andrew Degenholtz President & Founder.

Growing New Markets Prof. Markus Christen INSEAD Singapore May/June 2007 Prof. Markus Christen INSEAD Singapore May/June 2007.

The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft.

Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.

Increase in Online Advertising in Germany By: Emily Pope Period:2 Quarter:1 IB German V.

NAME: ADEDEJI ADEOLA.O REG no: DEPART:COMPUTER ENGR TITLE:GOOGLE BOUGHT YOUTUBE ASSINGMENT #2 hppt// ess.com.

Communication in the Real World SOCIAL MEDIA’S AFFECT ON SOCIETY.

By the age of 20, the average American has seen some one million commercial messages. Advertising accounts for 2/3 of the space in newspapers, and 40.

1 FACEBOOK: CAPITALIZING ON AN ECOSYSTEM Joseph Kusnick & Jeunetta Lewis.

Social Networking Computer Applications and Technology Mrs. Adams.

General Internet Statistics.  67%90%  67% of UK households have a PC, of which 90% have internet access 1  78% 25 million people  78% of internet.

What Is Big Data? And What Does It Mean to Marketers? Frank Cotignola October 17, 2013.

by Shrey Gupta, Sahith Malyala, and Sahil Yedulla

2 2 YouTube by the Numbers  550 million users worldwide  2 Billion + videos watched daily  3 Billion + videos monetised weekly  Localised in 43 languages.

Web Analytics Traffic projected. Web Analytics Direct Traffic to myNMSU increased, Referral Traffic from homepage decreased 2014 – 2015 myNMSU.

How Much is Enough? International Symposium on Online Journalism April 8, 2005.

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. 1 ONLINE MARKETING SOLUTIONS FOR.

Using Social Media to Drive Store Brand Value Reggie Bradford fb.com/vitrue.

Targeted Behavioral Advertising Ariel Pierre Section 001.

Redefining Online Media and Content Marketing. Everyone knows Print Media is dying Print is Dying.

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Media Points Finger at Google Presented by: Jennifer Hocking and Nikhil Gupta February 13, 2007.

Presents Google-YouTube Acquisition Case Nov 14,2007.

Facebook’s IPO Click on this video link to get some background information on the Facebook IPO.

The Future of Mobile Marketing Lee Mueller University of Montana Integrated Online Marketing 420.

Social Media. Digital Marketing Social Media for Business.

TMCOnlinePrintMobile Daily Deals Audience Targeting VideoSEO Social Media A Total Marketing Solution to Grow Your Business Cost Effectively! Faribault.com.

1 MISST – Team 2 Chad Daniels Tom Vaughn Dorothy Skowrunski Project 1 Should Microsoft buy Yahoo!?

Group 5 Ciara, Emily, Ruby, Mel, Ali, Omar and Karen.

Smartphone Development Trends Popular Trends in Smartphone Development 1) High Growth Rate 2) Apple's Sole Show Ends 3) Businesses Leading Their Way 4)

Amy Randolph-Chernis. Blogging Facebook LinkedIn Twitter YouTube Social Networking!

Advertising Overview. Types of paid ads SEARCH Bid on keywords on various search engines DISPLAY Pop-up Banner Mobile Social Video NATIVE Promoted (social)

B.distinKt BUILDING YOUR BRAND, ONLINE PRESENCE AND MAKING YOUR COMPANY STAND OUT AS YOU WERE MEANT TO!

Content Marketing بازاریابی محتوایی.

How to grow your business with an online video strategy

Social Media Marketing 101: For the Beginner!

Broadcast Television Industry Review

SHOULD VIOLENT VIDEO GAMES BE BANNED? Yes / No

Rob Houghton Founder, CEO, reallymoving.com

How often ads are received on mobile phones, February 2013

With Cloud Power, a Young Startup Can Deliver Its Social Media Safety Application Worldwide MINI-CASE STUDY “Using Microsoft Azure’s unique, flexible platform,

ATVI: Activision Blizzard

Web Designing Company-WondersMind. Mobile Application Development- WondersMind.

© Market Platform Dynamics Do Not Distribute Without Permission

Toni Schneider, CEO.

Worldwide Trends in New Media

Targeting and Building Your Audience Through Facebook Advertising

HOW BUSINESSES USE GOOGLE

Presentation transcript:

Slicing and Dicing through the Numbers & Trends Geoff Ramsey Founder & CEO, eMarketer Doug Weaver Founder & CEO, Upstream Group

$27.5 Billion eMarketer’s Projection for US Online Ad Spending in Reality? Sustainable?

$15 Billion Facebook’s Market Cap: Reasonable or Insane

135 Million Consumers Watching Online Video. A Real Number? If So, What Exactly Does that Mean, Anyway?

1-2% NNR’s Projected Growth Rate in Online Time Spend. Is the Party Winding Down?

$700 per Share Google’s Stock Price: Is Anybody THAT Dominant?

$2.1 Billion Projected for Behavioral Ad Targeting in Does this Pass the Smell Test?

$4.7 Billion by 2011 Projections for Spending on Mobile Advertising. Ya Think So?

80% Percent of Fortune 500 Companies Having a Virtual World Presence by Yes? No? Will Anyone Notice?

50% Percent MySpace and You Tube Users Over Age 30. Believe It? Is the Party Over When the Folks Show Up?

7.5% Share of All Marketing Dollars Going to the Web. Cause for Concern?