Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell.

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Presentation transcript:

Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell

Online Shop Devoted to making a difference in the well being of children by developing wholesome, nutritionally superior and convenient snacks and beverages.

Aim & Purpose To Create A Transmedia Experience Expand Froose’s target market, increase market share and sales Promote healthy living and appropriate diets and nutrition for kids and making more parents aware of these issues Provide an educative and informative experience together with entertaining and interactive elements.

Core Story Milton the moose is a hero and loves helping kids Lives in a magical universe and goes on adventures Makes the world a happier place with his beverages, snack bags and kind heart It is educational, informative and entertaining Health and social issues Two layer story

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

StoryrobeMake a story with pictures and videos of Milton’s world Storytelling Tools & Interactive Elements

StoryrobeMake a story with pictures and videos of Milton’s world Comic LifeCreate comic strips of Milton’s adventures Storytelling Tools & Interactive Elements

Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Milton’s world Comic LifeCreate comic strips of Milton’s adventures NakshartExplore Milton’s universe

Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Milton’s world Comic LifeCreate comic strips of Milton’s adventures NakshartExplore Milton’s universe Pop-ups3D

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Milton’s Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters

Target Audience & Why Will This Appeal To Them? Kids & Parents Interactive, educational, informative & entertaining Strengthen relationships Lots of visuals, colors and characters

Release & Testing Strategy

Promotion & Branding Strategies Public Relations

Promotion & Branding Strategies

Public Relations Release Event: Grab & Grow Promotion & Branding Strategies

Public Relations Release Event: Grab & Grow Let’s Move Promotion & Branding Strategies

Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Promotion & Branding Strategies

Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Schools Promotion & Branding Strategies

Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Schools Link between the interactive book series & products Promotion & Branding Strategies

Public Relations Release Event: Grab & Grow Let’s Move Online Marketing Schools Link between the interactive book series & products Social Media Strategy Promotion & Branding Strategies

Funding Minimum start-up funding: $300, months: Sustainable margin 18 months: Breakeven

Funding * Please see Project Report for more information about different costs

Why This Project?

What’s in it for you?

Questions?

Thank you for your consideration! Anaïs Lapierre Armen Gevorkian Sandra Ingelson Wendell

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