CREATING AN EFFECTIVE DELI DIALOGUE CAMPAIGN A FeelGood Chapter Lab:

WHY DIALOGUE?

STEP ONE: CONTENT

Content Possibilities The basic facts of poverty A primary cause of poverty, like gender equality, climate change, conflict, etc. The progress made in the last decade toward ending poverty Why ending poverty by 2030 is possible The strategies and impact of our Commitment 2030 Fund partners

THE CREATIVE ELEMENTS

The LureThe ReelThe Hook

The Lure

The Hook

The Reel

LET’S GET CREATIVE! The LureThe ReelThe Hook