WHMSI Communication Tools Melissa Normann Rainforest Alliance January 29, 2013

Accomplishments since WHMSI 4  Launched WHMSI Facebook, Twitter & FlickR social media accounts.  Launched online database of stakeholders.  Added or updated 209 resources on the WHMSI Pathway.  Sent 12 bilingual WHMSI updates.  Published five feature interviews & articles.  Posted all WHMSI 4 materials on WHMSI.net.

WHMSI.net Visitation Google Analytics reports an average of 292 unique visitors each month.

WHMSI Pathway  Matches identified priority migratory species conservation needs with the resources that are available to address them.  Bilingual; available on WHMSI.net.  Currently features 685 resources.  Average of 181 visitors/month.  Pathway newsletter shares resources recently added or updated.

Newsletters  General WHMSI updates & WHMSI Pathway updates  1,178 subscribers  open rate / 17% click rate  Higher than average non-profit rates: 19% open rate / 3.4% click rate

Facebook Tool to raise general awareness & support of migratory species conservation. 214 “Likes” to date. Growth over past year:

Twitter Also used to raise general awareness. 223 followers to date. Growth over past year:

Contacts Database  Database of organizations and experts working to conserve migratory species in the Americas.  Linked to on home page & in “Resources”.  Features name, , organization, website URL, and link to org’s resources in WHMSI Pathway.  Currently features 346 organizations & 367 individuals.

New Map Coming in February! Displays locations of all migratory species case studies in the Eco-Index database, with link to that case study:

Thank you! Send questions and/or materials to: Melissa Normann