1 Marketing Innovation Circle Mobility Social SalesServiceMarketing Work Big data Gamification Analytics

2  Get into at least one Gartner Quadrant 2016  Marketing Resource Management Quadrant  Multi-Channel Campaign Execution Quadrant  Integrated Marketing Management Quadrant Marketing Innovation Circle Objectives  Go Digital Theme of 2015

3  Divided into 3 sub teams targeting  Pure Innovation  Competition Neutralization  Current Gaps and Issues Innovation Circle Team Industry Analysis Gaps AnalysisCompetitive Analysis SimranRajshreeJyoti PawanNitishShikha VaibhavVipinRitu SaveerSandeepNavna PulkitPriya

4 1.Conducted CRMnext Training for all Team Members on Campaigns Related Budgets and Expenses Lead Creation on Campaign Mailing List Offers Templates Campaign Scheduling Mail Blaster 2.Divided team and allocated into Research Area Innovation Circle Progress So far

5 1.‘Product’ on Campaign should be non-mandatory (Since Corporate Campaigns can also be run) 2.Expense Object underutilized by Customer (Must be more tightly integrated with Budgets) 3.Multiple Budgets on Campaigns 4.Campaign Scheduling within campaigns 5.Offers’ very loosely linked to Campaigns (i.e. Tighter Integration functionally) 6.ROI of Campaign measurement Innovation Circle- CRMnext Gaps Quick Wins ‘

6 Competition- Multichannel Campaign ‘

7 Competition- MRM ‘ Magic Quadrant for Marketing Resource Management

8 Competition- Integrated Marketing ‘ Magic Quadrant for Integrated Marketing Management

9 1.Visual Campaign Designer 2.Visual Segmentation 3.Marketing Content Management 4.Social Marketing 5.Campaign Content Publishing  Push of content to Client’s Content Website  Creation of Landing pages  Banner Campaign  SSP Publishing of campaigns Innovation Circle Enhancements ‘

10 Innovation Circle Thank You ‘