Submersion computer MARKETING PROJECT
Presentation of the product First submersion computer ever marketed in France. First submersion computer ever marketed in France. Forward-looking and innovative concept Forward-looking and innovative concept Substantial revolution in computing mass market Substantial revolution in computing mass market Futuristic and attractive design Futuristic and attractive design
Values for customer - Noiseless personal computer - Fast and simple capacity of progress - Cooling with submersion is ten times as efficient as air cooling - No special care needed - Computer capacity ameliorated ( power, speed, fluidity overclocking ) - Shelf life of product widely increased - Less ‘’energy-guzzling’’ computer - Efficient and intensive use of components with no overheating Eventually a noiseless, environmental, progressive and powerful computer. Eventually a noiseless, environmental, progressive and powerful computer.
Purpose and use of the product: ‘’energy-guzzling’’ IT applications ‘’energy-guzzling’’ IT applications Optimization of capacities and qualities of ‘’common computers’’ Optimization of capacities and qualities of ‘’common computers’’ Office use : Office use : - personal - personal - professional - professional
Potential targets : BtoB ( business to business ) : BtoB ( business to business ) : - graphics and infographics - graphics and infographics - scientific research and research & development - scientific research and research & development - world of finance and statistics - world of finance and statistics - IT services and maintenance companies - IT services and maintenance companies - French government (ministerial works ) - French government (ministerial works ) BtoC ( business to consumer ) : BtoC ( business to consumer ) : - ‘’IT lovers’’ ( gamers and technophiles ), experts - ‘’IT lovers’’ ( gamers and technophiles ), experts - amateur or professional photographers - amateur or professional photographers - ‘’peace and quiet seekers’’ - ‘’peace and quiet seekers’’ Lastly…numerous potentially interested and concerned targets. Lastly…numerous potentially interested and concerned targets.
Potential distribution : The Internet ( website creation commercial platform) The Internet ( website creation commercial platform) Specialized stores( like Surcouf) Specialized stores( like Surcouf) Specialized websites Specialized websites No distribution in electrical goods stores and shopping malls No distribution in electrical goods stores and shopping malls
In a nutshell… Daring and bold project combining energy, environmentalism and power. Daring and bold project combining energy, environmentalism and power. Futuristic and attractive design Futuristic and attractive design Wide target including ordinary customer and multinational corporations. Wide target including ordinary customer and multinational corporations. Targeted marketing Targeted marketing