TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement Kimberlee Homer California Youth Advocacy Network (916)

California Youth Advocacy Network College Project College Project –Trainings Advocacy, Policy, Tobacco Industry targeting, etc. Advocacy, Policy, Tobacco Industry targeting, etc. –Organizing COUGH (Campuses Organized and United for Good Health) Campaign COUGH (Campuses Organized and United for Good Health) Campaign –Networking –Research –Technical Assistance –College Advocacy Guide –Educational Packet

California Youth Advocacy Network year old Project year old Project –Agency trainings Bars, apartments, faith communities, community settings, etc. Bars, apartments, faith communities, community settings, etc. –Statewide Conference –Research –Technical Assistance Youth Project Youth Project –Statewide Coalition –Trainings –Statewide Campaigns –Technical Assistance

IMAGINE... College Campus Demographics Campus size: 326 acres Campus size: 326 acres Students: 16,253 Students: 16,253 Faculty (FT):657 Faculty (FT):657 Faculty (PT):560 Faculty (PT):560 Staff:984 Staff:984 Administration:98 Administration:98

IMAGINE... College System Structure U.S. Federal & State Laws, Regulations and Statutes The Regents of the University Bylaws Standing Orders Policies Office of the President Presidential Policies Delegations of Authority Office of the Chancellor (campus)

IMAGINE... College Campus Structure Chancellor / Executive Vice Chancellor Chancellor / Executive Vice Chancellor –Academic Senate –Academic Federation –Staff Assembly –Campus Counsel –Associate Chancellor –Executive Vice Chancellor – Campus Community Relations –Assistant Executive Vice Chancellor Vice Chancellor – Administration Vice Chancellor – Administration Vice Chancellor – Research Vice Chancellor – Research Vice Chancellor – Resource Management & Planning Vice Chancellor – Resource Management & Planning Vice Chancellor – Student Affairs Vice Chancellor – Student Affairs Vice Chancellor – University Relations Vice Chancellor – University Relations Dean – Graduate Studies Dean – Graduate Studies –College Deans –Vice Provost – University outreach, international studies, undergraduate studies, academic personnel

Campus Assessment Are there any tobacco-related policies on campus related to: Are there any tobacco-related policies on campus related to: –Smoking indoors? –Smoking outdoors? –Sale of tobacco? –Tobacco-free dorms? –Tobacco sponsorship? Does the college receive any tobacco advertisement money? Does the college receive any tobacco advertisement money? Does the college receive any tobacco money (donations)? Does the college receive any tobacco money (donations)? Does the college foundation have stock in any tobacco companies? Does the college foundation have stock in any tobacco companies?

IMAGINE... College Campus & Tobacco Smoke-free indoor air Smoke-free indoor air No perimeter (doorway) policy No perimeter (doorway) policy Tobacco is sold in all campus stores Tobacco is sold in all campus stores 80% of student housing is smoke-free (does not include fraternity, sorority or off campus housing) 80% of student housing is smoke-free (does not include fraternity, sorority or off campus housing) –No perimeter policy Limited cessation services offered through Health Center Limited cessation services offered through Health Center Tobacco Industry sponsors school Rodeo Tobacco Industry sponsors school Rodeo Tobacco Industry and subsidiaries recruit at career fair Tobacco Industry and subsidiaries recruit at career fair Campus foundation holds stock with 1 of the 3 major tobacco companies Campus foundation holds stock with 1 of the 3 major tobacco companies

Campus Initiatives Smoke-free perimeters Smoke-free perimeters –Doorway (15ft., 20ft., etc.) –Entrances, exits, windows, ventilation systems –Handicap entrances Smoke-free outdoor air Smoke-free outdoor air –100% –Designated Areas Smoke-free housing Smoke-free housing –On-campus housing –University housing (off-campus) –Perimeters –Fraternities & Sororities

Campus Initiatives Cessation services Cessation services Restricting tobacco sponsorship / marketing Restricting tobacco sponsorship / marketing –On-campus events –Campus publications –Clubs –Fraternities & Sororities –Sports –The Arts & Musical productions –Job fairs / Career Centers –Bar / club nights Eliminating tobacco sales Eliminating tobacco sales Divestment Divestment –Individual campus –System-wide Prevention Prevention

Student Survey Results Campus Tobacco Use Campus Tobacco Use –23% students have smoked a cigarette in the last 30 days –28% students have used tobacco in the last 30 days Campus Policy Campus Policy –41.2% students knew campus policy –3.8% students could state policy –9.9% students knew how policy was enforced Secondhand Smoke Secondhand Smoke –68% students report exposure to secondhand smoke –24% students have asthma or upper respiratory disease

Student Survey Results Campus Policy Change Campus Policy Change –85% students support a 20-ft. building policy –53% students support having designated smoking areas –32% students support a completely smoke-free campus –83% students support smoke-free dorms –67% students believe tobacco should not be sold on campus –84% students feel campus clubs / athletics / fraternities / sororities should not accept tobacco money (sponsorship) –89% students feel the foundation should not own stock in the tobacco industry

Faculty / Staff Survey Results Campus Tobacco Use Campus Tobacco Use –14% faculty/staff have smoked a cigarette in the last 30 days –15% faculty/staff have used tobacco in the last 30 days Campus Policy Campus Policy –67% faculty/staff knew campus policy –23% faculty/staff could state policy –11% faculty/staff knew how policy was enforced Secondhand Smoke Secondhand Smoke –52% faculty/staff report exposure to secondhand smoke –18% faculty/staff have asthma or upper respiratory disease

Faculty / Staff Survey Results Campus Policy Change Campus Policy Change –79% faculty/staff support a 20-ft. building policy –52% faculty/staff support having designated smoking areas –23% faculty/staff support a completely smoke- free campus –56% faculty/staff believe tobacco should not be sold on campus –63% faculty/staff feel the foundation should not own stock in the tobacco industry

Issue / Goal Issue Issue –Secondhand Smoke Exposure Goal Goal –Adopt a campus policy that prohibits smoking within 20-ft. from all university owned property (possibility of phase-in)

Campaign Development Student Involvement Student Involvement –Internships Paid Paid Credit Credit –Volunteers –Coordinating with existing clubs/organizations

Campaign Development Strategic Planning Strategic Planning –Review full assessment Identify Identify –Decision Makers / Targets –Allies / Opponents –Strengths / Weakness –Determine the best plan of action Students (i.e., tabling, demonstrations, rallies, petitions, etc.) Students (i.e., tabling, demonstrations, rallies, petitions, etc.) Faculty/Staff (i.e., presentations, petitions, resolution) Faculty/Staff (i.e., presentations, petitions, resolution) Administration (i.e., presentations) Administration (i.e., presentations) –Policy Development –Tactics & Timelines

Developing, Implementing, & Enforcing Campus Policies Developing Developing –Collect sample policies –Include language such as: Ashcan placement Ashcan placement Signage Signage Enforcement Enforcement Implementing Implementing –Media –Education (presentation, posters, flyers, etc.) –Campus materials / websites –New signage Enforcement Enforcement –Work with campus police department, EHS, maintenance –Move ash cans –Positive enforcement

California Colleges University of California (9) University of California (9) California State University (23) California State University (23) California Community Colleges (108) California Community Colleges (108) Private Institutions Private Institutions Technical Schools Technical Schools

California College Campaigns Smoke-free outdoor policies Smoke-free outdoor policies Prohibit tobacco sales Prohibit tobacco sales Sponsorship Sponsorship Divestment Divestment Prevention Prevention Education Education Coalition building Coalition building

California’s Need to go Statewide Memorandum from California State University (CSU) Chancellor’s Office Memorandum from California State University (CSU) Chancellor’s Office –No policy can be adopted on a CSU campus that exceeds California State Law (“no smoking within 5 feet of a building”) –Misunderstanding of California State Law and CSU Educational Codes –Lack of education on issue

COUGH’s Mission A statewide grassroots student led campaign representing 20 CSU campuses committed to promoting and establishing a safer and healthier educational environment, through tobacco legislation and education.

Why the need for COUGH? June 2001 June 2001 –CSU General Counsel Memorandum September 2001 September 2001 –Mtg. with the General Counsel –Steering Committee created January 2002 January 2002 –Steering Committee workgroups formed April 2002 April 2002 –Student Strategic Planning Retreat

COUGH’s Goals Short-term: Short-term: –Minimum 20-ft. policy on all 23 campuses; –Adoption of a phase-in policy to smoke-free by August 2004 on all 23 campuses; –Prohibit tobacco sales on all 23 campuses. Medium-term: Medium-term: –All CSU campuses 100% smoke-free; –Social norm change on CSU campuses. Long-term: Long-term: –All California colleges 100% smoke-free.

Active Campuses in April 2002 Bakersfield Bakersfield Channel Islands Channel Islands Chico Chico Dominguez Hills Dominguez Hills Fresno Fresno Fullerton Fullerton Hayward Hayward Humboldt Humboldt Long Beach Long Beach Los Angeles Los Angeles Maritime Academy Maritime Academy Monterey Bay Monterey Bay Northridge Northridge Pomona Pomona Sacramento Sacramento San Bernardino San Bernardino San Diego San Diego San Francisco San Francisco San Jose San Jose San Luis Obispo San Luis Obispo San Marcos San Marcos Sonoma Sonoma Stanislaus Stanislaus

Active Campuses in November 2002 Bakersfield Bakersfield Channel Islands Channel Islands Chico Chico Dominguez Hills Dominguez Hills Fresno Fresno Fullerton Fullerton Hayward Hayward Humboldt Humboldt Long Beach Long Beach Los Angeles Los Angeles Maritime Academy Maritime Academy Monterey Bay Monterey Bay Northridge Northridge Pomona Pomona Sacramento Sacramento San Bernardino San Bernardino San Diego San Diego San Francisco San Francisco San Jose San Jose San Luis Obispo San Luis Obispo San Marcos San Marcos Sonoma Sonoma Stanislaus Stanislaus

Campaign Success Board of Trustees Board of Trustees California State Student Association (CSSA) California State Student Association (CSSA) Cruz Bustamante - Divestment Cruz Bustamante - Divestment Media Media Campuses Campuses

CSU Board of Trustees May 15, 2002 May 15, 2002 –Presentation by students Introduction to COUGH and policy issue Introduction to COUGH and policy issue Education on secondhand smoke and other issues surrounding smoking Education on secondhand smoke and other issues surrounding smoking Call to Action: asked BOT to give power back to presidents and create a minimum 20-ft. policy Call to Action: asked BOT to give power back to presidents and create a minimum 20-ft. policy July 17, 2002 July 17, 2002 –Presentation by Vice Chancellor of Human Resources – Title V September 18, 2002 September 18, 2002 –Final Presentation of language –Adoption of new language

California State Student Association (CSSA) May 15, 2002 May 15, 2002 –Invited by CSSA Chair to present issue at June 2002 meeting June 29, 2002 June 29, 2002 –Presentation to CSSA –Presentation of Resolution to CSSA July 13, 2002 July 13, 2002 –Resolution adopted September 18, 2002 September 18, 2002 –CSSA pledges support to the COUGH campaign Fall Newsletter Fall Newsletter –Recognizes COUGH as a model grassroots organizing campaign

Media TV TV –News briefs –Feature stories Radio Radio –Coverage at BOT meeting –Interactive news segment –News briefs Print Print –Campus papers –AP Newswire –LA Times, Fresno Bee, Sacramento Bee, Bakersfield Californian, San Jose Mercury –Out-of-State coverage: Miami, Colorado, Tobacco Prevention News Services

Campus Successes Channel Islands Channel Islands Chico Chico Humboldt Humboldt Fresno Fresno Fullerton Fullerton Long Beach Long Beach Pomona Pomona Sacramento Sacramento 8 Campuses have either changed policy or will change policy by the end of the year

How COUGH works... CYAN CYAN –Hub –Organizing –Material development –Workgroups –Teleconferences –Financial support Agencies Agencies –Materials –Financial support –Staff support –Trainings Students Students –Troops of the campaign

Future of the COUGH Campaign … Continue advocacy and educational efforts on all CSU campuses (including the 3 campuses with no representation) Continue advocacy and educational efforts on all CSU campuses (including the 3 campuses with no representation) Continue to encourage policy and social norm change on campuses Continue to encourage policy and social norm change on campuses Closer interaction with the CSSA Closer interaction with the CSSA Follow-up with the Board of Trustees Follow-up with the Board of Trustees Spread to other college systems Spread to other college systems Use as model campaign nationwide Use as model campaign nationwide