#MozCon Richard Baxter REALLY TARGETED OUTREACH

"Hey, we need to get some links!"

"Let's do some outreach!"

Credit: AT FIRST I WAS LIKE

Credit: THEN I WAS LIKE

Credit: AND NOW I’M JUST

I STARTED WITH GOOGLE

Let's do some marketing…

I want to find out where my target market is

I want to find out what they're sharing

I want to know who to contact

Option 1: Google "write for us” + marketing (or whatever)

Take option 1: You understand nothing.

Option 2: Collect data + analyze + be smart

Beautiful websites

Still not convinced?

You took option 2: You understand everything.

There's a better way – and it doesn't involve Google.

Who are you targeting? Identify influencer intersect What Are those people sharing? Be there Really targeted outreach

Social sites shared by people interested in snowboarding

Want to know how to do it?

You need these 3 tools:

#MozCon Get TAGS v5

#MozCon And the rest:

Credit: FETCH!

#MozCon Authorize the app

#MozCon You get a window like this…

#MozCon Then get a Twitter OAuth Consumer Key: GO TO:

Find your audience

#MozCon

Grab Their Shared Links with Advanced Twitter Search: filter:links from:richardbaxter OR from:randfish OR from:wilreynolds

Construct the search query, fast:

#MozCon

Paste your query into TAGs Then, click run!

#MozCon If it worked, it’ll look bad ass:

#MozCon TIP: Create profiles for every target group

Credit: OK am listening

#MozCon Here’s your next template: bit.ly/mozcontemplate

#MozCon

Make the data actionable

#MozCon Ta Da! Data… Tweet Entity Data User Followers Shared URL Domain Author Social stuff

#MozCon

Pull through tweets, user + entity data =OFFSET (INDIRECT("'Twitter Archive'!“ & ADDRESS(6,COLUMN()+3,4)),ROW()-2,0,1,1)

#MozCon =RegexpFind (G25, "( https?:\/\/)?([\da-z\.-]+)\.([a-z\.]{2,6})([\/\w \.-]*)*\/? ") Extract the shared URL

#MozCon Scrape the author name =XPathOnUrl ( )

#MozCon Get the contact details use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

I actually did some outreach with this data

And that, is really targeted. Enjoy the rest of #MozCon!

#MozCon