Academic Expertise for Business (A4B) Knowledge transfer from Academia to Business - Creating Business Impact from your Research May 30 th 2013 Terry Stubbs A4B Development Manager

Academic Expertise for Business Introduction 6 year programme (part EU funded) A4B supports HE and FE in knowledge transfer activities to industry Aligned with Welsh Government –Sectors –Grand Challenges –Innovation Strategy

Academic Expertise for Business Aims To provide support for academic institutions to strengthen their capability to exploit their knowledge in partnership with companies and in so doing foster R&D, innovation and technology and its commercial exploitation. To enhance and accelerate the transfer of knowledge and the development of innovative key technologies from higher and, where appropriate, further education institutions to businesses.

Academic Expertise for Business Typical Projects Typical activities: –TCF (in-house) prove demand –Proof of Concept – University IPR leads to spinout or licence deal –Knowledge Transfer – demonstrating capability, understanding problems, scoping projects. Services to industry should be outside of A4B project and at full market rate. Consider vouchers or SMART –Networking with Business and Academia –Collaborative Industrial Research and Experimental Development - Support for addressing an Industry Wide Issue Revenue and Capital costs

Academic Expertise for Business Opportunity Funding to December 2014 Due to shorter timeline looking for pilot projects that might inform future A4B programme Interested in new ideas to achieve A4B Aims – An opportunity for you to do something interesting

Academic Expertise for Business Process Is the project worth doing and does it meet A4B aims? Key to any discussion will be your evidence base. If the proposal lacks sufficient evidence then please approach DRI for assistance. DRI will advise on their processes including how TCF is administered and the services they provide in support of your application. I will want to understand the opportunity or problem the idea will address, business demand, key objectives, potential benefits, strategic fit, estimated cost and how the evidence supports your proposal. Providing we are comfortable there is a good basis to progress we will then work through the proposal logic by considering four key areas: commercial case; strategic case; technical options appraisal and project plan. This follows the application format and is normally done in bullet point form. Once we are satisfied with the project logic you should then complete the application form with the assistance of DRI. I will be happy to read through the final draft once it has gone through the DRI process. Please get a colleague to proof read it before sending over to me. DRI will then submit the proposal to A4B for independent appraisal

Academic Expertise for Business Discussion Questions and Answer Session and ……. A chance for you to tell us about you ideas