Marketing for Small Businesses 20 Simple Tips Lance

Slides:

Advertisements

Similar presentations

Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.

Advertisements

Please feel free to tweet today’s tips! #BWCC

Social Media Why use it and how do we get started strategically?

Twitter & LinkedIn a guide for higher education Lance Kissler Director of Marketing, Pacific

MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW.

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Nicole Burkhard, Nova Scotia Agriculture November 13 th, 2011 ACORN.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.

The Power of and Social Media Marketing to Boost your Business presented by:

+ Social Media proposal Presented by- Social Club Media 18 th July.

Promoting Your Business Online Chris Wellings

Free or Inexpensive Marketing Ideas Jill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett.

August 29, 2012 Facebook, Twitter and Beyond: Marketing Libraries through Social Media.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

SOCIAL MEDIA IN 30 MINUTES. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…

Social Media A BETTER WAY TO MANAGE YOUR ONLINE PROFILE!

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

2015 Q-2 Review. Q2 Highlights Content in Context 2.

Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for.

Getting Started (The Basics) Copyright 2012 Peoplemovers.com, All rights reserved.

Binghamton.edu Analytics Google +. Insights Provided By CEO of Zenith Marketing and Binghamton Alumni Dave Penski Recognized as one of the top 3 marketing,

Creating an Online Professional Presence Using Social Media.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.

Marketing for Business Presented by: Helen Duncan

Social Media As Part Of The Marketing Mix Ian Crockett.

ONLINE MARKETING STRESSING YOU OUT?. BRATMEDIAllc.com Targeted Growth Strategies for Your Business BRAT Media, LLC Heron Bay Blvd. Suite 200 Coral.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

 We are on a very exciting mission: ◦ To help our clients achieve more profit by deploying targeted and measurable internet marketing initiatives  How.

What is Social Media? And how best to use it.

Developing A Social Media Strategy Around LinkedIn by Chris Raulf.

Influence of Social Media

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

Digital Marketing & Strategic Foundations 1. Agenda Creating Marketing Ecosystem to Support your Brand Changing Nature of Consumer Media Usage Synthesising.

Smart Social Media: I have LinkedIn/Facebook/Twitter but … April 11, 2012.

Social Media Made Easier #FairfaxCountyEDA Marketing Communications Strategies and Tactics January

Learn How to Attract and Engage Customers With Social Media.

Secret 7 “Mastering the Internet and Web Technologies.”

1 Proposal Presentation On Search Engine Optimization.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

Social Media Strategy Template

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Presented to: Space 150 Dan Murphy Triton Digital.

Public Relations & Social Media

Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.

How Social Media Changed The World Of Event Planning By Olivia Burke.

Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Part 2: Putting a Social Spin on your Business with.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.

Brainstorm all areas where education could be helpful for your users (i.e. product promotion) and include links. Create link to program that is highly.

Public Relations & Social Media. Public Relations What is.

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

Marketing nsp products

Unlocking the Power of Social Media for Higher Search-Engine Rankings

Internet Marketing Strategies Post Harvey

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

Social Media Marketing Strategy Template

Digital Marketing Offerings

Lead Generation Through Social Media

Social Media Marketing Strategy Template

Digital Marketing. What is Digital Marketing?  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet.

Presentation transcript:

Marketing for Small Businesses 20 Simple Tips Lance

29 Jan 2011 via Lance Summary Vision Tactics Measurement Social Media

29 Jan 2011 via Lance Vision 1.Focus on the customer It’s not all about you; it’s about them 2.Back to Basics Target audience Channels Message Measurement 3.Branding/Re-branding

29 Jan 2011 via Lance Tactics 4.Monthly Mailer Postcard, newsletter or brochure 5.Business Cards Carry them with you at all times 6.Open House / Info Nights 7.Monthly Newsletter 8.Blog Updates

29 Jan 2011 via Lance Tactics 9.Volunteer at and sponsor local events 10.Local Networking / Organizational Meetings 11.News Releases 12.Bulk Mailings 13.Signage 14.Sandwich Boards

29 Jan 2011 via Lance Tactics 15.Bulletin Boards 16.Certificates & Coupons 17.Website Search Engine Optimization 18.New Media/Social Networking Facebook, Twitter, LinkedIn, Foursquare, etc. 19.Online Advertising Google, Yahoo, Bing, Facebook Google Places

29 Jan 2011 via Lance Measurement 20.Track Your Progress Customer surveys Website analytics Social media analytics Coupon redemptions “How did you hear about us?” forms “Word on the street”

29 Jan 2011 via Lance Social Media

29 Jan 2011 via Lance Facebook Pages Post 2-3 times/week Mix of updates, photos, videos, etc. Offers usage statistics and demographics Advertising Can target based on interests, location, demographics, etc.

29 Jan 2011 via Lance Twitter Can connect to your Facebook account for automatic updates/posts Post up to several times per day Engage in conversations, offer timely promotions, share relevant information Build lists Drive traffic to your websites

29 Jan 2011 via Lance Foursquare Claim your venue Offer incentives: Check-in Mayor Certain # of check-ins Free promotion of your business to the social networks of your visitors/clients

29 Jan 2011 via Lance Blogging Longer posts; similar to an newsletter Valuable content that your customers will enjoy Tips Reviews Product/services insight Testimonials from others

29 Jan 2011 via Lance Social Media Strategy Do it personally before professionally Choose your medium based on your audience Choose your tactics: Announcements Coupons Tips Thought Leadership

29 Jan 2011 via Lance Social Media Strategy Commit and stick to it Develop a community Have patience Share/engage in the conversation, don’t control it Measure your results Don’t be afraid to try new things and have fun!

29 Jan 2011 via Lance Connect Lance someprtips.wordpress.com linkedin.com/in/lkissler