nextGen Atlanta: Communications Update November 14, 2011

1.Prospects Update 2.Event Communications 3.Social Media 4.TMA Magazine 5.Next Steps Agenda

1. Prospects Update  257 addresses  66 of 257 are current TMA members  Of 78 new TMA members since YP inception, 49 are NextGen (63%) Capital provider65 Counsel121 IB / FA19 Practitioner30 Other22

 Room for growth – Brother / sister organizations (ABI, ACG) – M&A / “deal” professionals (IB, legal) – Strategy consultants – Venture capital – Professional school students – Industry members – Ancillary services (audit, forensic accounting)  Goal: 100 new prospects by January Prospects Update (cont.)

 Goals of event communications – Communicate key event details – Attract new members & retain old ones – Build and maintain engagement with nextGen group 2. Event Communications

Communications Strategy Elements  Short, focused s well in advance of event – Reserve calendar space – Avoid “MEAGO”  Targeted follow up from nextGen leadership  Offer commitment incentives – Free admittance with event signup – Early bird discounts  Follow up “Thank You” s with contact information 2. Event Communications (cont.)

Event Communications Timeline 2. Event Communications (cont.) 35+ Days Before Event Events Chair provides event details (date, time, venue, brief event description, & desired fees) to Communications Days Before Event Communications coordinates setup of event sign-up page with Kristi Cohen 30 Days Before Event Communications sends out initial event notifications ( blast, social media updates, targeted outreach) 1-30 Days Before Event Communications tracks event signups & coordinates targeted outreach, enlisting committee assistance as needed 0-1 Days After Event Membership provides copy for follow-up “Thank you” for event attendees 1 Day After Event Communications sends “Thank you” to event attendees, including list of attendees with contact information

 – Event details, updates & reminders – Other TMA events – News articles of interest to nextGen members – Tombstones / press releases (?)  ? ?  Others? 3. Social Media

 Article on nextGen Atlanta in March 2012 issue – Photos – Update on progress – Strategy / message  Ongoing – publication forum for members 4. TMA Magazine

1.Events chair: finalize next event details & communicate to KAS (ongoing) 2.KAS: set up twitter account & LinkedIn group 3.Everyone: 5+ new prospects to KAS by 12/5 (KAS to follow up after Thanksgiving) 4.KAS: draft TMA magazine article & reach out to other committee members as appropriate 5. Next Steps