Introduction: Stories of Change

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Presentation transcript:

Introduction: Stories of Change Chapter 1 Introduction: Stories of Change McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Change can be interpreted in different ways Managing Change Managing Change Hewlett Packard IBM Kodak McDonald’s Overview of Change Management Change can be interpreted in different ways Using the stories of change we can see how change means different things to different people Using the stories of change we can see a wide range of issues that affect why and how change occurs 1-2

Hewlett Packard Managing a merger Key change issues: IBM Kodak McDonald’s Overview of Change Management Managing a merger Key change issues: Organizational politics and lobbying Merging of cultures as a form of change Communicating change to internal employees and company stakeholders Restructuring the organization as a common type of change 1-3

IBM Change can come from above and below Managing Change Hewlett Packard IBM Kodak McDonald’s Overview of Change Management Change can come from above and below What are the differences between change from below and change from above? Key change issues: The diffusion of change helps consolidate change across the organization Symbolic images of change can give more importance to change from above for employees Champions of change gain support for change 1-4

Managing reactions to change Key change issues: Kodak Managing Change Hewlett Packard IBM Kodak McDonald’s Overview of Change Management Managing reactions to change Key change issues: Both internal and external stakeholders interpret and react to change differently Communication strategies need to be directed at both groups of stakeholders History of past changes influence the reactions and the way managers deal with change 1-5

External pressures for change Key change issues: McDonald’s Managing Change Hewlett Packard IBM Kodak McDonald’s Overview of Change Management External pressures for change Key change issues: The external environment can lead to organizational changes Organizations may consider that they have a social responsibility to the external community, and this can lead to pressures for change Not all planned changes come to fruition 1-6

Overview of Change Management Managing Change Hewlett Packard IBM Kodak McDonald’s Overview of Change Management Images of Managing Change Why Organizations Change What Changes in Organizations Diagnosis for Change Resistance to Change Implementing Change Linking Vision and Change Strategies and Skills for Communicating Change Sustaining Change 1-7