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Company’s objectives Market study Product and services presentation Market positioning of the offer 2 Financial part
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Penetration of a new market segment : ◦ Automation of winter’s sport stations Selling a customer solution Implementation and continuous monitoring of software in order to computerize the management and the logistics of a winter’s sports station. Problematic: ◦ simplifying the management of a resort for winter sport and make consumption convenient and effective for skiers 4
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Market definition: ◦ Winter sport stations french Market quantification : ◦ About 230 winter’s sport stations 100 privates companies (40%) 100 public companies (regies) 30 companies (20%) of mixed economy (Public commercial company owned) 6
Top 100 ski resorts based on their turnover (cf Annexe) Medium stations have a turnover between 1M€ and 15M€ Huge stations have a turnover between 15M€ -60M€ and more. Assessment share turnover invested in a system like Avalanche : 11% 7
Segmentation criterion : part of the turnover that is used by stations on project of software in order to computerize the management and the logistics Grid services(cf slide 17) shows market prices ◦ According to market prices and if a client buy the full package (cf slide 24), it will cost : € ◦ We approximate this cost about 115K € This valuation let us to segment the Top 100 list of winter’s sports station 8
So, there is 98 stations which have a budget greater than 115K € This 98 stations will be our targets (cf list) 9
Major competitor: 10
98/230 Winter sport stations as targets Valuation :15/98 potential customers Aim : 7% market share 11
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Reduce the cost required for maintenance Limiting fraud Provide better services for winter’s sport stations customers Improve corporate image and reputation of winter’s sport stations 13
Provide better services to skiers ◦ Contribution: Information system Stations organisation ◦ Management and control: Ski lifts Ski pass sales Ski lessons, equipment lease 14
Supervision Center: ◦ Simulation ◦ DB management ◦ Reporting Web site: ◦ Ski pass purchase ◦ Equipment lease ◦ Generals information ◦ Reporting Database : ◦ Data hosting 15
Assistance in commissioning ◦ Data migration ◦ System setup After-sales support Consulting service : ◦ Objectives: Update product following customer demand Training and upgrading of users 16
17 SoftwareHardwareServices Site web :Borne de vérification : entre 5k et 8k€ Assistance à la mise en service : Prix de la mise en place comprise dans le prix du software/hardware Prix de la migration des données : 135€/j/migrateur Hébergement BDD/ gestion achat forfait: 200 à 800€/mois en fonction de la taille Borne d’achat/vente : 8k à 10k€ (software + déploiement réseau) Support après-vente : Hotline gratuite, mise en place d’un numéro vert Gestion des remontées/BDD (centre de supervision) : 3800€ Carte RFID : 40 centimes à 1€Service de consulting : Prix consulting : 750€/j Prix formateur et remise à niveau : 300€/j/formateur pour 6 groupes de 6 personnes max Gestion des forfaits (Centre de vérification) : 1190€ Palm OS (support mobile du logiciel centre de vérification) : 200€ pièce
Products and services are flexible Customer can makes his own solution with products and services The prices we offer are cheaper than the current market, more important for software solutions 18
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Global warming New concurrent Young team Distribution to retailers European market Reporting tools StrengthsOpportunities ThreatsWeaknesses 20
Door to door approach to obtain our first sale Make a stand on SAM Evaluated cost : 11000€ Advertising for 3 years in trade press. Not evaluated Official website. Evaluated cost : 2500€ 21
Software package 22
Web package 23
Hardware package 24
Full package 25
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Return on investment Forecasts for the revenues YearSoftware package Web package Hardware package Full package Revenue (€)
Costs HR expenses for conception of prototype Wage per year (k€)Per hour (€)Number of hours Project manager3932,871,164 Quality manager3525,901,172 Technical manager3525,901,172 Sales manager3625,901,172 Development engineer3411,871,333 TypeValueUnitComments Social taxes14880€/year Insurance3504€/year Installations and equipments 33933€/year Human resources, taxes and social contribution Totally not affordable for a startup business … 28
Estimates on three years 29
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