1. Company’s objectives Market study Product and services presentation Market positioning of the offer 2 Financial part.

Slides:



Advertisements
Similar presentations
Summary Objectives: Establish the new office and staff
Advertisements

[Your Business/Company Name]
"Timber: the future of construction and building rehabilitation" Call for projects Appendix 7 - Call for projects "Timber: the future of construction and.
Web-site Design Strategy.  To achieve P1 learners should describe how the websites help the organisations to achieve their purposes and apply the marketing.
“ The quality of hardware and software solutions can prove catalytic to your business success “
Opportunities for IT Start-Ups Kuzeyhan Özdemir Bilkent TTO.
RACbay Consulting International Business Simulation October 2003CCBC1 The company 1.Why was the company founded? What are our aims? The company was founded.
Lesson 5.6 – Key Information
Data Company - Bloomberg Group 6. Background Bloomberg L.P. is an information services, news and media company Bloomberg.com  top five most visited sites.
Learning Goals Understand the role of a company’s salespeople in creating value. Know the six major sales force management steps. Understand the personal.
“Topo centras” E- Marketing plan Presented by Gediminas Sumyla.
Phone Manager Call Accounting and Management Software.
Basel Accord IITRANSITIONSERVICES Business Integration Support FCM Management Limited Paris New York Toronto.
Introduction Many different types of ‘hosting’ Virtual server and traditional websites/ –Smaller companies or organizations that do not need a large.
GAIN A COMPETITIVE ADVANTAGE BY SELLING ATLAS
© Pearson Education Copying permitted for purchasing institution only. This material is not copyright free. Functional areas Unit 1: Investigating.
Company Profile ► Our Expertise Here at SIEMSTECH we have a passion for designing and implementing integrated, network-centric technology solutions across.
Copyright © 2014 by Sports Career Consulting, LLC Lesson 5.6 – Key Information in the Marketing Plan.
Marketing and the Marketing Concept 1.1
Introduction THE DIGITAL FIRM: ELECTRONIC COMMERCE &ELECTRONIC BUSINESS ELECTRONIC COMMERCE &ELECTRONIC BUSINESS By : Eyad Almassri.
MARKETING PLAN ELEMENTS OF MARKETING PLAN PROCESS OF MARKETING PLANNING MARKET PLAN REPORT.
Module 3: Business Information Systems Chapter 8: Electronic and Mobile Commerce.
Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.
TruSuccess Business Solutions January 1, © 2007 TruSuccess Advisory 2 Outline  Overview of TruSuccess Business Solutions  Business Analytics solutions.
What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495.
Chapter 10 Marketing.
PRJ566: Project Planning and Management Cost Benefit Analysis.
INTRODUCTION TO RETAIL BUYING. Definition “that function responsible for obtaining by purchase, lease or other legal means, equipment, materials, supplies.
HTSC High Tech Shopping Cart Project Vincent Declercq GSBA 573 Fall 2006 USD.
© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.
CATER-TO-GO Natalia Palominos James Vu Wei Zheng.
Business Plan v1.0 Project manager : Mehdi DJEBBAR Technical manager : Yannis ARIBAUD Quality manager : Nicolas LANDIER Marketing manager : Benoît LE BOT.
Life cycle services for automation products
Chapter 1.2 & 1.3 Review. Economic Utility Assembling parts to build an engine is adding value through (Not directly related to marketing) Form utility.
Company small business cloud solution Client UNIVERSITY OF BEDFORDSHIRE.
Marketing THE ACTIVITY, SET OF INSTRUCTIONS, AND PROCESS FOR CREATING, COMMUNICATING, DELIVERING, AND EXCHANGING OFFERINGS THAT HAVE VALUE FOR CUSTOMERS,
Testing the Concept. Objectives Define and conduct a feasibility analysis Define and conduct a feasibility analysis Create a competition grid Create a.
1. Company’s objectives Market study Product and services presentation Market positioning of the offer 2 Financial part.
Unit 15 Concept Developing and Testing Components of A.T.A.R. Model (A – Awareness, T – Trial, A – Availability, and R – Repeat Purchase  Buying unit.
New-Product Development Chapter Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development.
Company Presentation. About us We are a team of service-oriented people Each individual is looking after what he or she knows best, having individually.
Experience of the Statistical Office of Estonia on launching user satisfaction surveys Anne Nuka Head of the Information and Marketing Service.
THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.
Turquoise Solar Solutions, Inc. Founders Daniel Draven—CEO/CFO Bunmi Akinnifesi—VP of Marketing Saheed Bello--COO John Roland—VP of Sales.
Business Plan Intelligent Automated Parking - An Intelligent Carpark Management Initiative.
Benefits of Reseller Web Hosting Services. Reseller web hosting service is a kind of hosting service where the reseller account owners buy resources from.
DEVELOPING A MARKETING PLAN Use a good Marketing Plan to guide the strategic and tactical direction of your business.
Web Design Services to Create Better Customer Journey.
PRICING Haylie and Jacob. WHAT IS PRICING AND HOW IS IT DETERMINED?  A value that will purchase a finite quantity, weight, or other measure of a good.
Chih Hsiang Chang Hongbin Li Charles Medlin Jyothsna Ramanan Group 5.
EGrove Systems Professional Web Development Services
ITSwastik.com.  Obviously ◦ To increase the sales and revenue of the company by exploring out new bunch of customers and target them on a globally accessible.
Entrepreneurship.
Mobile application and website to buy and sell books
Skolkovo PRESENTATION
4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS.
Sports and Entertainment Marketing
Introduction to marketing Use in conjunction with the Portakabin case study summary THE TIMES 100.
What is Cloud Computing - How cloud computing help your Business?
Chapter 2: Strategy and Sales Program Planning
Website Design.
How to be successful in selling and providing development services
Customization MLM Software | Custom MLM Software - Custom MLM Software Development |Open Source MLM Software Phpmlmsoftware
KROMI List of Services v
Your Next LIMS: SaaS or On-Premise? Presented by:
Communication Planning
Chapter One Introduction to Marketing Research
PITCH DECK.
What Exactly Is QuickBooks Enterprise? QuickBooks EnterpriseQuickBooks Enterprise, a product of Intuit Inc. is the most popular business accounting tool.
Marketing Plan: A remote Control Lawn Mower Care Name Institution
Presentation transcript:

1

Company’s objectives Market study Product and services presentation Market positioning of the offer 2 Financial part

3

 Penetration of a new market segment : ◦ Automation of winter’s sport stations  Selling a customer solution  Implementation and continuous monitoring of software in order to computerize the management and the logistics of a winter’s sports station.  Problematic: ◦ simplifying the management of a resort for winter sport and make consumption convenient and effective for skiers 4

5

 Market definition: ◦ Winter sport stations french  Market quantification : ◦ About 230 winter’s sport stations  100 privates companies (40%)  100 public companies (regies)  30 companies (20%) of mixed economy (Public commercial company owned) 6

 Top 100 ski resorts based on their turnover (cf Annexe)  Medium stations have a turnover between 1M€ and 15M€  Huge stations have a turnover between 15M€ -60M€ and more.  Assessment share turnover invested in a system like Avalanche : 11% 7

 Segmentation criterion : part of the turnover that is used by stations on project of software in order to computerize the management and the logistics  Grid services(cf slide 17) shows market prices ◦ According to market prices and if a client buy the full package (cf slide 24), it will cost : € ◦ We approximate this cost about 115K €  This valuation let us to segment the Top 100 list of winter’s sports station 8

 So, there is 98 stations which have a budget greater than 115K €  This 98 stations will be our targets (cf list) 9

 Major competitor: 10

 98/230 Winter sport stations as targets  Valuation :15/98 potential customers  Aim : 7% market share 11

12

 Reduce the cost required for maintenance  Limiting fraud  Provide better services for winter’s sport stations customers  Improve corporate image and reputation of winter’s sport stations 13

 Provide better services to skiers ◦ Contribution:  Information system  Stations organisation ◦ Management and control:  Ski lifts  Ski pass sales  Ski lessons, equipment lease 14

 Supervision Center: ◦ Simulation ◦ DB management ◦ Reporting  Web site: ◦ Ski pass purchase ◦ Equipment lease ◦ Generals information ◦ Reporting  Database : ◦ Data hosting 15

 Assistance in commissioning ◦ Data migration ◦ System setup  After-sales support  Consulting service : ◦ Objectives:  Update product following customer demand  Training and upgrading of users 16

17 SoftwareHardwareServices Site web :Borne de vérification : entre 5k et 8k€ Assistance à la mise en service : Prix de la mise en place comprise dans le prix du software/hardware Prix de la migration des données : 135€/j/migrateur Hébergement BDD/ gestion achat forfait: 200 à 800€/mois en fonction de la taille Borne d’achat/vente : 8k à 10k€ (software + déploiement réseau) Support après-vente : Hotline gratuite, mise en place d’un numéro vert Gestion des remontées/BDD (centre de supervision) : 3800€ Carte RFID : 40 centimes à 1€Service de consulting : Prix consulting : 750€/j Prix formateur et remise à niveau : 300€/j/formateur pour 6 groupes de 6 personnes max Gestion des forfaits (Centre de vérification) : 1190€ Palm OS (support mobile du logiciel centre de vérification) : 200€ pièce

 Products and services are flexible  Customer can makes his own solution with products and services  The prices we offer are cheaper than the current market, more important for software solutions 18

19

Global warming New concurrent Young team Distribution to retailers European market Reporting tools StrengthsOpportunities ThreatsWeaknesses 20

 Door to door approach to obtain our first sale  Make a stand on SAM Evaluated cost : 11000€  Advertising for 3 years in trade press. Not evaluated  Official website. Evaluated cost : 2500€ 21

Software package 22

Web package 23

Hardware package 24

Full package 25

26

Return on investment Forecasts for the revenues YearSoftware package Web package Hardware package Full package Revenue (€)

Costs HR expenses for conception of prototype Wage per year (k€)Per hour (€)Number of hours Project manager3932,871,164 Quality manager3525,901,172 Technical manager3525,901,172 Sales manager3625,901,172 Development engineer3411,871,333 TypeValueUnitComments Social taxes14880€/year Insurance3504€/year Installations and equipments 33933€/year Human resources, taxes and social contribution  Totally not affordable for a startup business … 28

Estimates on three years 29

30

31

32