Restricting Food Marketing to Children: The Prospects for Obesity Prevention AcademyHealth 2008

The Role of Food Marketing in Childhood Obesity Prevention AcademyHealth 2008 June 10, 2008 Marice Ashe, JD, MPH Director, Public Health Law & Policy National Policy & Legal Analysis Network

“There is strong evidence that marketing of foods and beverages to children influences their preferences, requests, purchases, and diets.” FOOD MARKETING TO CHILDREN AND YOUTH December 2005

Cradle to Grave Marketing

Is this really a coincidence?

And this, too?

$10 BILLION IS SPENT ANNUALLY ADVERTISING FOOD AND BEVERAGES TO CHILDREN IOM, 2005

National Policy & Legal Analysis Network (NPLAN) Funded by the Robert Wood Johnson Foundation

University of California at Berkeley School of Law University of Texas Public Health Advocacy Institute at Northeastern Law School Public Health Law & Policy Rudd Center for Food Policy and Obesity at Yale University Tobacco Control Legal Consortium at William Mitchell College of Law Center for Law and the Public’s Health at Johns Hopkins University University of Connecticut Harvard School of Public Health George Washington University

Marketing to Children Childcare/ K–12 School Environment Built Environment Financial Systems Food Systems Enforcement Agricultural Law

Marketing to Children Childcare/ K–12 Schools Built Environment Learning Communities: ● Advise on product development ● Guide / structure trainings ● Advise on product dissemination Marketing to Children Childcare/ K–12 School Environment Built Environment

*Regulating business conduct Privacy restrictions on digital marketing Marketing to Children *Federal Trade Commission regulations * Restricting advertising in K-12 schools

50-state survey of tort liability law relating to joint use agreements Childcare/ K–12 School Environment Improved vending contracts for healthy food options Spectrum of enforcement of schools policies

Require fresh food in corner stores Restrict fast food drive- through restaurants Implement pedestrian- and bike-friendly zoning Built Environment Ensure no “takings” claims

Marice Ashe, JD, MPH Director Public Health Law & Policy 180 Grand Avenue, Suite 750 Oakland, CA (fax)