New a PNB PR Results Summary – 15 July 2010. new a agenda PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report.

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Presentation transcript:

new a PNB PR Results Summary – 15 July 2010

new a agenda PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report by DMA 2

new a PR objectives Distribute PNB press release to Filipino media to – Increase awareness of PNB / WU tie up among target audience – Create word of mouth among Filipino communities – Maximize coverage 3

new a Target Media Outlet List 4 $38k Value!! Total number of media outlets = 62

new a List of Respondents 5 $38k Value!!

new a 6 $38k Value!! List of Respondents

new a 7 Coverage Report by DMA

new a 8 Los Angeles

new a 9 Los Angeles: List of Respondents

new a 10 Los Angeles: Print Clips

new a 11 Los Angeles: Print Clips Tribune USA – 11 June Balita – 12 June Asian Journal – 12 June Philippine Media – 16 June

new a 12 Los Angeles: Print Clips Philippine Times – 24 June Manila US Times – 24 June Ang Peryodiko– 1 July

new a 13 San Francisco

new a 14 San Francisco: List of Respondents

new a 15 San Francisco: Print Clips

new a 16 San Francisco: Print Clips Manila Mail – 16 June Philippines Today – 16 June Asian Journal– 18 June

new a 17 New York / New Jersey

new a 18 New York/New Jersey: List of Respondents

new a 19 New York / New Jersey: Print Clips

new a 20 New York/New Jersey: Print Clips Filipino Reporter– 18 June Filipino Times– 12 June

new a 21 New York/New Jersey: Print Clips Asian Journal– 18 June

new a 22 National

new a 23 National: List of Respondents

new a 24 National: Online Clips

new a 25 National: Online Clips Philstar.com – 26 May

new a 26 Balita.com – 12 June details/176358/Balita- June National: Online Clips

new a 27 Inquirer.net – 14 June Transfer-in-13-Countries National: Online Clips

new a 28 Asianjournal.com – 16 June money-transfer-across-three-continents-in-13-countries.html National: Online Clips

new a 29 Philippinenews.com – 18 June National: Online Clips

new a 30 Filipinas Magazine.com– 25 June National: Online Clips

new a 31 Thepinoyweekly.com – 27 June National: Online Clips

new a 32 eManilamail.com – 2 July National: Online Clips

new a 33 National: Radio Clips

new a 34 National: Radio Clips Radio Manila – 18 June Radio Pinoy – 25 June Please click on speakers below in slide show mode to listen to the clips.

new a 35 National: Print Clip

new a 36 National: Print Clip Philippine News– 2 July

new a 37 Hawaii

new a 38 Hawaii: List of Respondents

new a 39 Hawaii: Print Clips

new a 40 Hawaii: Print Clips The Fil-Am Courier – 16 JuneHawaii Filipino Chronicle – 26 June

new a 41 Seattle

new a 42 Seattle: List of Respondents

new a 43 Seattle: Print Clip

new a 44 Seattle: Print Clip Filipino American Herald – June

new a 45 Las Vegas

new a 46 Las Vegas: List of Respondents

new a 47 Las Vegas: Print Clips

new a 48 Las Vegas: Print Clips Asian Journal – 17June Nevada Examiner – 18 JunePhilippine Times of St Nevada – 25 June Balita – 30 June

new a 49 San Diego

new a 50 San Diego: List of Respondents

new a 51 San Diego: Print Clips

new a 52 San Diego: Print Clips Philippine Media – 18 June Asian Journal – 18 June

new a 53 San Diego: Print Clips Pinoy Weekly – 26 June Philippine Mabuhay News – 30 June

new a 54 Sacramento

new a 55 Sacramento: List of Respondents

new a 56 Sacramento: Print Clip

new a 57 Sacramento: Print Clip Philippine Headlines – 2 July

new a 58 Chicago

new a 59 Chicago: List of Respondents

new a 60 Chicago: Print Clip

new a 61 Chicago: Print Clip Pinoy News Magazine – 30 June

new a thank you 62