E XPLORING F EMALE ATHLETES AND THEIR LINKS TO EMOTIONALITY Women’s Health Issue Oct ‘10 ASICS Anita Cox.

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Presentation transcript:

E XPLORING F EMALE ATHLETES AND THEIR LINKS TO EMOTIONALITY Women’s Health Issue Oct ‘10 ASICS Anita Cox

C LEANSE THE MIND AND BODY - ASICS

M ETHOD Looking at how female athletes want to be on the same pedicel at male athletes, through the disassociation of typical female stereotypes. Explore “Sound mind sound body” and how it’s relevant to females not just in sport but in general. Looking at how the copy is related to typical female problems & through running these supposedly disappear?

T RANSFORMATIVE The power of running to transform. New person, New athlete Complication to Clarity Running solves everything

D ARK TO L IGHT V ISUAL Background & Physically on the body Dark place and mess- Before the run Light and Simple- After run Running in ASICS- Waterfall

N EGATIVE EFFECTS OF EVERYDAY FEMALE LIFE Three words linked typically to females: Insecurity Sadness Rage ASICS supposed to clean you from all problems