“Asean Risk Communication Training for Trainers” Workshop ROLE OF MEDIA IN ASSISTING HEALTH PROFESSIONALS by Yong Soo Heong, Editor- in-Chief, BERNAMA.

Slides:

Advertisements

Similar presentations

PR Writing Basics: As Much as You Can Cram into a 20-Minute Luncheon Presentation By Geoff Kirsch

Advertisements

Working with the Media Getting More Media Attention For Your Chapter By: Kelly Loussedes Director of Public Relations February 8, 2006.

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

Telling Your Story Through the Media

Paul Mathews HM Revenue & Customs UK

UN and Media Felix Dodds Session 9. Press Conference.

Andrew J. Chávez NMSBA - Master Board Member Candidate 2012 NMSBA Leadership Retreat.

Active Citizens: Being Media Literate. Media Literacy If we want to be active citizens we need to know what is happening in the world around us. Where.

Sandra Peterson ProHealth Care Spokesperson & Media Relations.

Choosing and covering beats to maximize news

Media Training Workshop National Indian Health Board (NIHB) 28th Annual Consumer Conference (ACC) September 28, 2011 Pamela J. Gentry Office of Communications.

Fire, Crime, Accident reporting. Preparation Sometimes you can check your newspaper library. At other times, breaking news is occurring and you must gather.

NEWSPAPERS Always remember It’s a business!. Jobs Publisher Publisher Editor-in-chief, or Managing Editor Editor-in-chief, or Managing Editor Section.

An Introduction to Public Relations

“The News Media and PR Practitioners” Chapter 19.

1 Interviewing Media Writing I. 2 Interviewing Key to success for a good communications professional. Two main parts –Asking good questions –LISTENING!!!!

Press releases 1. Press releases/news releases (1) Short, 1–2 pages Sent to media – wire services, daily newspapers, magazines, radio or TV stations Uses:

ESAP2 Communication Day June 18, 2015 Addis Ababa, Ethiopia.

What is a Press Release? A press release is a short document that provides information about your organization’s events and activities to a newspaper,

Organizational Structure Of a News Room

Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.

What is Journalism?. Journalism is… the practice of investigating and reporting events, issues and trends to the mass audiences of print broadcast and.

Lecturer: Roxanne Bloomfield Chevanese Y. Campbell.

Radio Teesdale – It’s Your! On 102.1FM & 105.5FM and Facebook

Media Relations An Introduction Lands Advisory Board Tewanee Consulting Group.

Working Effectively with the Media – Part 1 Gary Beaumont, University of Illinois Sara Brewster, Easter Seals Inc. Deborah Danuser, National AgrAbility.

Communication training How to conduct a successful public relations campaign on behalf of a Cadet activity The Navy League of Canada 2004.

CAASPP Category 1Category 2  Radio  Newspaper  Word of mouth  Television  Facebook  Twitter  Pinterest  Tumblr  Vine  Blogs  News Apps.

Professional Advocacy “Down the rabbit hole”. Contacts to Congress have exploded source: Congressional Management Foundation, 2008.

McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All Rights reserved. THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens.

CHAPTER 11 WORKING WITH THE PRESS.  The Print Media Plays A Large Role In Community Perception Of The Schools  It Is A Prime Source Of Information For.

© 2005 The McGraw-Hill Companies, Inc. All rights reserved. Slide 1 Joseph R. Dominick University of Georgia--Athens.

Using media for advocacy Mainstream media. Media Radio Television Newspapers Magazines Internet.

NAHU Media Relations Award Criteria “The Key for a Successful Media Campaign” Presented by Kelly Loussedes Vice President of Public Relations National.

Communicating with the media, PIO’s, & Community Education RUSSELL J. DECKER, MS, CEM Ohio EMA Spring Directors’ Conference April 1, 2010 Columbus, Ohio.

Pressing the right buttons: making the most of the media ENCAMS CSG CONFERENCE 2008 MANCHESTER.

WHO IS A JOURNALIST TODAY? HOW IS THE ROLE OF A JOURNALIST CHANGING? JOURNALISM TODAY.

Working with the media a presentation by Bruce Hugman Consultant to the Uppsala Monitoring Centre Pretoria September 2004.

Paul Mundy and Bob Huggan 1 Press releases.

ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit

Public Relations for Rotary Clubs: Rotary District 7090 PR 101 – The ABCs of Public Relations Presented by Paul McAfee May 14, 2011.

Chapter 12.  Web/Online  When preparing news for web consider… ▪ Announce the news as soon as possible ▪ Update in increments ▪ Tell when there is more.

Press & PR Catrin Taylor, Amgueddfa Cymru – National Museum Wales.

Working with Traditional Media By Mary P. Felter Assistant Public Image Coordinator Zone 33 Rotary Club of Annapolis 2013 Zone 33 Rotary Public Image Leadership.

How do I begin to write a news story?. First of all, you’re going to need some sources So what, exactly, is a source?

1 Thinking Outside the Box: Marketing your Norwex Business A Norwex Webinar, Oct 11, 2011 Presented by Michele Partridge Improving Quality of Life.

Introduction to the News. General Terms Journalism Gathering and reporting of news Journalist One who gathers and reports news News Information previously.

Illinois Action for Children Media 101: Making the Press Work for You.

The media. We interrupt this program for a last- minute slant on the news The mass media Last minute news.

1 News Gathering and Reporting Chapter 13 © 2009, The McGraw-Hill Companies, Inc. All rights reserved.

UNIT 2: WRITING FOR BROADCAST MEDIA 1. For the broadcast media news writing, it is focus on:- 1. radio news 2. TV news 2.

Session Objectives  To build the confidence of participants to know how to prepare and deliver effective TV & radio interviews  To provide tips on.

The Press Release Purpose

WRITING A PRESS RELEASE FIRSTLY, IS IT NEWSWORTHY? Imagine the biggest and most frequently used button on a news desk's keyboard... Ask yourself, will.

How to build a case study

Public RelationsTheocharis KatranisMBA, Stirling Public Relations Theocharis Katranis Lecture 5 Lecturer 1.

ELEMENTS OF SPORTS COMMUNICATION Brandon Creswell LRC 320.

MARSVILLE What does Mars look like? Could there be life on Mars?

Media Relations 201 National 4-H Council Dec. 6, 2011.

Communication with public via media and social media Anu Ots Communications Manager of Statistics Estonia

What can your component do to help the CDHA PR Council?

Put It in February 16, “Put it in the Beak” means… “Put it in your website’s “news feed or calendar.”

HOW TO WRITE PRESS RELEASES & PITCH TO JOURNALISTS Carolyn Garman.

Who’s that club? Raising awareness of your club in your local community June 27, 2012.

How to Deal with the Press T. Maria Caudill Assistant Director Communications & Public Affairs CSDA Training Conference October 2006.

Media Relations Insa Ben Said Dia. CONTENTS How to write a press release 1 Why being concerned about Media Relations as Unionists? Invitations to the.

Don’t make a drama out of a crisis 10 tips for effective management.

News Releases, Media Alerts, and Pitch Letters

ANALYSIS OF CELL PHONES

Editorials No first person; “we” is often used

Presentation transcript:

“Asean Risk Communication Training for Trainers” Workshop ROLE OF MEDIA IN ASSISTING HEALTH PROFESSIONALS by Yong Soo Heong, Editor- in-Chief, BERNAMA (National News Agency of Malaysia Kuala Lumpur Dec 18, 2012

WHY BOTHER ABOUT THE MEDIA?

STRONG DEPENDENCE ON MEDIA IN DAILY LIFE

GETTING STARTED, KNOWING YOUR ALLIES

PRINT MEDIA: NEWSPAPERS

BROADCAST MEDIA: TV STATIONS & RADIO STATIONS

SOCIAL MEDIA: FACEBOOK, TWITTER, NEWS PORTALS, BLOGS

STRUCTURE OF TYPICAL MEDIA ORGANISATION

Head or Editor-in-Chief Deputies

Section Heads of News Desks (Politics, Business, Health, Women’s Affairs, Courts, Crime, Entertainment, Agriculture, Uniformed Services, Lifestyle, etc)

Journalists or Reporters He or she gathers the news or content by being on the scene or by phone,

Sub-Editor or Copy Editor He/She is the checker, quality controller, shaper, polisher…

The Editor He/She is the boss of the Journalist and Sub-Editor

OTHER TITLES Editor-At-Large Correspondent Bureau Chief Associate Editor Stringer

MEDIA CAN’T DO WITHOUT OUTSIDE HELP

HOW TO GET STARTED

START CONTACTING, BUILD UP CONTACTS

GET TO KNOW THE MEDIA: WHO’S WHO? BUILD UP A MEDIA LIST

STATEMENTS, PRESS KITS, BRIEFINGS, PRESS CONFERENCES

Planning the press statement

Inverted pyramid approach…

Intro…it’s the opening sentence at the start of statement or news story (it should preferably aim to tell the story all at once)

Body of story (include all useful details…facts, figures, quotes, background of subject matter)

Conclusion…sentence to round off the issue

CONTACT DETAILS Name of organisation or unit Person(s) to contact & office telephone numbers, mobile phone numbers and addresses Website address

BE IN CONTROL AT THE PRESS CONFERENCE Don’t be intimidated by journalists…you control the facts & news flow

IF UNSURE…DON’T GIVE PHONE INTERVIEWS Better to have face-to-face interviews

Depend on a written statement so that you have something to fall back on if things do not go well as planned

ASKING FOR RIGHT TO CHECK OR VERIFY FACTS

Absolutely important when relationship with journalist is new or you do not know of his or her capabilities at all

YOU CAN ALL DO IT! THANK YOU!