Profit from Telecom & IT integrated strategy

Theme Why telecom and IT strategists must pursue integrated service delivery through 2010 and beyond

Agenda Powerful market dynamics drive integration in the telecom and IT services industry What is integrated service delivery? Actions to consider to meet the new integrated service delivery reality

Powerful market dynamics drive integration in the telecom and IT services industry What is converged service delivery?

Increased competition Fixed telecom players move away from less profitable commodity services to offer managed or outsourced network services with IT integration IT players have invested in resources to encourage their customers to hand over portions, or all their IT work — Outsourcing, but also telecom networks Equipment vendors are targeting the end-user market directly with both products and professional services How big is the market opportunity?

Shift in customer needs Broadband access (DSL, cable, Wi-Fi, FTTH, GPRS, UMTS) – Opened up the office by converging work and private life Access anywhere – End users want access to their communications services from many places in real time Quality of service – Providers need to satisfy end users’ need for high and consistent quality of service globally for both telecoms and IT systems Focus on low cost and TCO in the enterprise market Align converged ICT functionalities with business objectives – More efficient network management, increased employee productivity, enhanced customer service, and improved business processes

Powerful market dynamics drive convergence in the telecom and IT services industry What is integrated service delivery?

The disconnect between business requirements and ICT deliverables Business process Network Server Desktop Storage Apps Business objective What business wants: Expand market share What business measures: New customer revenues What ICT delivers: Network bandwidth Device connectivity Server uptime Capacity utilization Application availability Technology silos

IT and telecom technologies are maturing to finally enable and meet business demands IT and telecom service management merge, creating a unified process perspective IP everywhere enables traffic-agnostic communication – IP to become the all-encompassing standard for all communication across LAN and WAN Consistent global end-to-end management finally becomes possible – Technology has advanced to provide true end-to-end views of IT, telecom and business services Standardization enables plug-and-play service provider selection – Standardization of processes and traffic platforms allows the creation of service building blocks – IT departments evolve into service brokers

Integrated service delivery* Global in scope Provider- agnostic Effective and efficient business SLAs Traffic-type- agnostic Integrated IT management Unified communications Digital Business Architecture Converged service delivery * Delivery of IT and telecom services via coherent and transparent mechanisms that help manage the underlying resources end to end, regardless of their physical location Global delivery model Voice Mobile TransactionsData Video Collaboration

Expected outcomes from integrated service delivery Business benefits of integrated service delivery Price transparency Resource flexibility Service quality Market impact of integrated service delivery Price reduction Competition Consolidation

Profit from Tata Tele Integrated Enterprise Services

13 Tata Tele Integrated Enterprise Services A different world of communication, redefining professional customer and personal communication space for an organization with a new economic model. It enhances and sustains productivity, increases customer centricity and creates long term value. Productivity and Improved Economics Customer Centricity Network Virtualization Integrated Telecom Services Customer Facing Solutions Employee Friendly WAN

14 Integrated Telecom Services Ubiquitous communication through complete hosting of telecom infrastructure and provisioning of voice, data and video services Managed mobility for employees End to end ‘Enterprise Quad-play’ – Connectivity, Voice, Hosting & Mobile Internet Multi service SLAs with reduced telecom expenditure through reduction in telecom asset ownership and bulk rebates.

PSTN Mobile IP-Phones IP Legacy Phone Office Communicator UC Server PC Active Directory Mobile Client for IM One user experience for IM, presence and business-grade telephony Convergence of desk phone & computer Enriched multi-modal interactions Simple click to call Office & exchange integration Single directory (AD) across solution Reuse existing investment & infrastructure Ease of deployment through simple software integration Extending reliability to unified communications Unified Communication: The Converged Communication

Multimedia Conferencing Single unified client for IM, presence & conferencing Seamlessly enrich IM session to voice and video conference Easy to use, reservation less & always on Add parties for 3-way conferencing More effective collaboration & quicker time to decision Supports remote/mobile workers and geographically distributed teams On premise solution reduces cost with increased functionality Rich chairperson security controls Simplified deployment with single client and consistent user experience Leverage investment: IP-PBX, OCS, Active Directory and conferencing PSTN Mobile Active Directory IP-Phones UC Server IP Microsoft OCS 2007 Legacy Phone Office Communicator & Live Meeting Console l Multi Media Conferencing SIP Network

17 Comprehensive solution designed on IP backhaul and auto-switching technology enabling access to centralized or de-centralised call centre across India. Solution Features Single number across the country. – Customer can select uniform 8 digit number. Cost-effective – Call volume and bandwidth charging options – Local call charges to end customer/enterprise accessing call centre. Scalability & Redundancy – Minimum lead time requirement for additional roll-out. – EBS 1800 service provides a variety of benefits that can help in providing hassle free access to privilege customers: Designed to handle customer calls efficiently with built in redundancy One Number Access and Toll Free We can design the solution with most optimal bandwidth utilization to offer savings on enterprise existing network

SMS based solutions Push & Pull SMS Online customer satisfaction survey Wakeup alarm to customers Communication of schemes and promotion Dissemination of information to employee

19 Enterprise Integrated Services Tata Indicom Data Center Central Hosting of all platforms – PBX, IT application servers and video services for enterprises Tata Tele MPLS Backbone Corporate Office IP Telephony Video Conference Mobility Application 5 Digit Voice Dialing across all Jet fixed and mobile phones Data Communication Branch Office Fixed Mobile Convergence Mobile Extension Parallel ringing between extension & mobile phones SAP on Mobile Office mails on low cost mobiles An integrated telecom service provider can deliver 20% - 30% savings by seamless migration to one network.

TTSL IP Network MPLS (Port) MPLS (Port) MPLS (Port) Metro Location Data Center Leased Line Local Access Corporate Office Ethernet Access Access through CDMA Mobile Worker Public Kiosk MPLS (Port) Local Access – Radio Link Branch Office Town Location Unified Data Network Access Designed To Micro Level We can manage enterprise WAN data network, DC sites anywhere and everywhere with most economical architecture

Secure Wireless Access through TTSL MPLS Cloud Application access over cloud without going through public Internet secures application and data.

Network Virtualization Traditional Enterprise Network Control Security Performance Scalability Manageability Virtualized Enterprise Network Traditional features as hygiene Multi-modal access Application labeling Bandwidth On-demand Multiple network consolidation to single service provider Network Virtualization is a cohesive, extensible architecture that allows customers to logically partition their network infrastructure. Network Virtualization simplifies network operations by enabling customers to securely share a common network infrastructure between groups of users, applications and devices.

IP/MPLS backbone PE MU X VRF PE Enterprise #1 Data Cente r VRF Enterprise # 1 CPE VRF Enterprise #2 Data Cente r Enterprise # 2 CPE EOSDH RING MU X VRF Access Control Branch/Mobile Employee Path Isolation WAN Internet Services Edge Data Center Authorize office clients (office LAN) into VLAN created on access edge. Mobile office - Establish dual authorization through service provider authorization server and then customer’s server Look for a service provider with Dual Plane and Dual POP MPLS architecture with at least 6 CoS Partition traffic over Layer 3 Isolate traffic over Layer 3 partitions Map Layer 3 isolated path to VLANs in Access and Service edge Isolate application environments through shared and dedicated servers. Managed firewall and security services Look for a service provider with network presence across most data centers in India Network Virtualization: Building Blocks

TTSL has implemented Next Generation IP network to deliver world class enterprise data services MPLS integrated with high speed mobile VPN Road-warrior across a single secure network Bandwidth optimization to suit varying application requirements for cloud and captive applications Remote mobile VPN roaming access for connecting to private and public clouds improving employee productivity Complete WAN outsourcing including routers to reduce network management overheads ‘Enterprise Quad play’ with enterprise voice, data, hosting and mobile applications on single IP network ensuring seamless migration to virtualized environment

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