AVA Overview 2014

Our Organisation Australian Veterinary Association Members Board Policy Advisory Council Other Advisory Committees Chief Executive Officer Special Interest Groups StaffDivisions Branches Australian Veterinary Journal

Staff Structure Chief Executive Officer Human Resources Corporate Services Finance IT Education Education Admin Events Events Admin Membership & Sponsorship Member Services Public Affairs Media Policy Communications & Marketing Strategy SIGs Divisions

To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community. AVA Mission

Collegiality: We respect, listen to and support our colleagues. Integrity: We tell the truth, behave ethically and do what we say we will do. Knowledge: We base our decisions on evidence and actively seek out knowledge. Innovation: We recognise that creativity and new ideas will lead the way to the future. Excellence: We strive for the highest possible standards in everything we do. Animal welfare: The health and welfare of animals is our key concern. Our values

One AVA A strong voice for the profession Culture change: you need to be a member Creating AVA advocates Business Strategy

Planning an effective workforce Ensuring economic sustainability Better regulation Filling the gap in Government services Anti microbial resistance A voice: 5 Strategic priorities

Effective advocacy Community perceptions Clear differentiation Change the culture to one of membership Membership engagement Cohesive organisational structure Right people, right roles, right resources Good governance 8 Critical success factors

new graduate offer practice owner / practice subscription associate membership Membership: initiatives in 2014

Membership KPI’s MeasuredescriptionAVA KPI2013 outcome2014 target Total graduate memberstotal members excluding students & associates Measured monthly. and annually: -on 30 June -on 1 October  5272  Market penetration Total graduate members as a % of registered veterinarians 30 June compared to board 30 June annually Break down by state / territory 50% 55%* Total registered vetsTotal board registrations Measured 30 June Break down by state / territory Student members Total student members Paid / unpaid student members Measured monthly and annually 30 June 2179/ 564 Student member market penetration Total student members as % of all enrolled veterinary students Measured monthly and annually 30 June Break down by university 90% Total membership Total of graduate, student and associate members Measured monthly and annually on 30 June New graduate members 1 st year graduates 2nd year graduate 3 rd year graduates Measured monthly and annually on 30 JuneTBC Practice membershipNumber of practices subscribed to AVA practice membership package Initially % of a maximum 100. Measured monthly and 30 June N/A100

Membership KPI’s MeasuredescriptionAVA KPI2013 measure2014 target Membership growth ** Increase in membership from last year’s total graduate membership Set % target for growth over and above prior years 30 June. ** 15% Acquisition *** “new” = members who have not been members in the previous 18 months Number of new members who join between 1 July – 3 June each year *** Break down graduate / new graduate Not measured Growth in registrationsBest guess of growth in registered vets 470 est Retention Number / % of 30 June who remain 1 October TGM measured annually: -from 30 June -to 1 October 86%90% Student / new graduate member conversion Number of graduating student 30 June who pay to become members Conversion rate 1 October, then monthly until 30 June Not measured65% New graduate retention Year 1 graduates who renew in year 2 Year2 graduates who renew in year 3 New graduate members who renew, 1 October then monthly Not measured65% New graduate / full member conversion Number of new graduate members who renew as full members Year 3 recent graduate members who renew as full members Not measured

To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community. AVA Mission