University Website Office August 2002 University Web Guidelines ● Objectives ● Outline ● Development Process

University Website Office August 2002 Objectives The University seeks to ensure that websites published under its domain are: ● Authoritative, ● Secure, ● Accurate, ● Relevant, ● Current, and ● Accessible.

University Website Office August 2002 Authoratitive Appropriate control should be exercised over information and services availabl;e on the web to ensure that it presents an authoritative viewpoint.  When visitors reach your site, how will they know that they are viewing official information?  Does your site present a coherent and consistent image of your organisation?  Is your position within the University and relationship to other sections of the University apparent?  Who is responsible for what appears on your site?  How is that responsibility exercised?  Is there adequate control over content appearing on your site?  Are excessive controls impairing the development and maintenance of your site?  Who has permission to make what changes?

University Website Office August 2002 Secure Appropriate security precautions should be taken to protect the web based information and services from interference and inappropriate access. ● Is your information secured against tampering or defacement? ● Is information intended only for restricted use secured from public access?

University Website Office August 2002 Accurate Information made available should accurately reflect University policies and positions. ● What checks are in place to ensure the accuracy of information available on your site? ● Are you duplicating information that might be more accurately and reliably obtained elsewhere? ● Have you checked spelling on your website?

University Website Office August 2002 Relevant Information made available should address the particular needs of potential clients and users of the website. ● Will web visitors discern a clear purpose for your website? ● Does your site present an organisational viewpoint or structure that will prove cryptic and unnavigable to users outside of your organisation? ● Have you identified key categories of clients and users visiting your site? ● Does your site present user-focused information addressing the particular needs of each user group? ● Does the information provided on your site reflect its position within the University and it's relationship to other sections of the University?

University Website Office August 2002 Current Appropriate procedures should be employed to ensure that the information made available is always up to date.  Are visitors to your site being confronted by out of date information and broken links?  What policies, procedures and technologies are in place to ensure that your site offers only current information?  How frequently is each page on your site reviewed and updated?

University Website Office August 2002 Accessible Technologies used to construct and maintain the site should recognise and cater for the needs of all potential users. ● Are you denying access to potential users? ● Can your site be accessed using any combination of web browser and operating system? ● Does your site adhere to accessibility standards for people with disabilities? ● Are potential visitors able to find your information listed in search engines? ● Is your site being effectively indexed by search engines? ● Is your use of various web technologies preventing people from navigating your site effectively?

University Website Office August 2002 Outline ● Content ● Design ● Structure ● Metadata ● Accessibility ● Security ● Privacy ● Legal Issues ● Management ● Marketing

University Website Office August 2002 Development Process  Web authors presentation  Working group  Website Management Committee  IT Policy Committee

University Website Office August 2002 Questions... Thank you for your attendance and participation.