The full spectrum online communication management system WHY PIER?

The Origin of the PIER System Founder Gerald Baron was spokesperson for Olympic Pipeline No easy way to coordinate official statements across multiple agencies No efficient way to communicate with the public and media No way to manage the hundreds of inquires from media and public 1999 Olympic Pipeline Explosion Crisis Communications

Crisis Response & Share Price

Extreme Heat Fires Floods Global Warming Hazardous Materials Earthquakes Landslides Chemical releases Nuclear Hurricanes Pandemic Power Outages Thunderstorms Wildfires Winter Storms Workplace Violence Industrial Explosions Terrorism Tsunamis Tornadoe s Extreme Heat Floods Global Warming Hazardous Materials Hurricanes Nuclear Pandemic Terrorism Fires Power Outages Landslides Thunderstorms Tsunamis Volcanoes Winter Storms Earthquakes Fires Global Warming Landslides Tornado Floods Wildfires Pandemic Power Outages Thunderstorms Terrorism Hurricanes Nuclear

“There cannot be a crisis next week. My schedule is already full.” Henry Kissinger

Keeping and building trust Two critical elements: Do the right thing (from a stakeholder’s perspective) Communicate openly, directly, truthfully

The demands: Speed--I want it now. Yes, right now. Directness--I want it directly from you to me, not mediated, not through some one else Authentic--give me the straight story because if you hide something I will find out and then I will never trust you again

Why is that so hard? Attorney review. Executives traveling. Key decision makers not available. Slow web update process. Delayed vetting. Too many approvers. IT control over internet. Out of office too much. Corporate policies. Corporate speak. Legal liability.

Instant News We see the battles unfold in real time Every newscast starts with Breaking News All print media now compete on time like other broadcasters While news rooms are cutting staff, we’ve added 60 million new journalists in the past few years

Infotainment 60 Minutes as the start of “infotainment” With “reality tv” we have no clear lines between journalism and entertainment News adopted the melodrama formula of entertainment When writers need a villain, they choose a business person (more murders committed by business people by 3-1 margin)

and then there’s the internet... created a “post-media” world with high expectations for direct and immediate communication made every story global allowed for development of large scale networks for the interested created 60 million citizen journalists

from one who has been there: The next big crisis or time something like this happens, the agitators will work the news cycle as usual—but they will also include New Media, CGM [consumer generated media], video and blogs. It’ll be a whole different kind of whirlwind for corporations to combat. I think that, unfortunately, most corporations will be fundamentally unprepared for this. This is an era where people, bloggers included, can use New Media to drive the news cycle in a sophisticated manner. Jon Harmon Ford Communications Manager during Firestone crisis. Speaking in Daily Dog, January 07.

But, how to communicate a well- designed plan? 4 Ps Policies Plan People Platform – PIER System

"It's only when the tide goes out that you learn who's been swimming naked.“ Warren Buffet PIER provides the web-based communication platform that enables you to effectively communicate with critical stakeholders during an incident.

The PIER Idea: Put everything a communicator or team needs into a single, integrated, easy to use online communications control room. A control center accessible 24/7 from wherever you are.

Solution: The PIER Control Center Survey Distribution & Tabulation Content Creation & Collaboration Secure Conferencing & Messaging Approver Notification & Signoff One-Button Web Posting Situation Status & Tracking Inquiry Handling & History / Fax / Phone SMS Text Notification

NIMS Compliant Joint Information Center PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System.

Push Pull Interactive PIER is unique in that it allows you to manage all three modes of communication at once--what we call full spectrum communication management “Push” info to audiences via , fax & telephone Publish info to website for viewers to “pull” Respond to inquiries, gather input

What We Do We launch and host crisis-ready systems for managing Stakeholder Communications Stakeholders (who care about what you do)  Critical Insiders  Emergency Responders  Fence line neighbors  Community Leaders  Press/Media  Elected officials  General Public Professional Communicators PIER

Platform: What is required? Collaboration--a team needs to work together 24/7 Anywhere access--urgent communication does not keep regular hours All tools available regardless of location--infrastructure may be gone or you may be gone Communicator control--no dependence on technical resources Full spectrum--able to manage push, pull and interactive communication Crisis-capable--redundant, millions of hits and bandwidth

All communication is local. But an enterprise needs to speak with a single voice.

Tesoro Tanker Grounding – February 2, 2006 Unified Command Joint Information Center First report: 5:25 am JIC Activation: About 10am Content:  News releases  Fact sheets  Hi-res images  Video footage

Crisis Center State of Washington – EMD

Public Information Center State of Washington – EMD

Accessible Crisis Plans

Urgent & Critical Communication Management S Y S T E M AudienceCentral, Inc. Bellingham, WA (360)