Mobile. 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Source: comScore MobiLens, 3 month.

Slides:



Advertisements
Similar presentations
1 Young people and newsbrands. There are 14.5 million 18-34s in the UK…
Advertisements

Newsbrands and online retail 1. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m 2.4m additional.
Newsbrands and online retail 1. Newsbrands reach over 41m people a month, 18m people use online newsbrands Total Monthly Reach 41.6m 3.7 m additional.
Circulation. UK newspaper market Source: ABC February 2015.
Circulation. UK newspaper market Source: ABC January 2015.
Circulation. UK newspaper market Source: ABC October 2014.
Circulation. UK newspaper market Source: ABC December 2014.
PEOPLE & NEWS Reuters Institute for the Study of Journalism Digital News Report 2014 In partnership with.
Market Overview. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics.
First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
Mobile. 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 5% on last.
© 2015 WAN-IFRA | WORLDPRESSTRENDS We represent news media industry in 120 countries We represent more than 18,000 publications 15,000 online sites 3,000.
Jim جيم 吉姆 ג 'ים िजम ジム 짐 Джим
Smartphones, TouchPoints and News NEWS. 2 We know from comScore that newsbrands reach 77% of the smartphone audience… Source; comScore Mobile Metrix February.
UK newsbrands hit record highs on @Independent Analysis of data fromDecember.
UK newsbrands hit the headlines on @Independent Analysis of date.
Readership. Daily newsbrand readership (Print & PC) 000s 5,237 2,726 5,463 1,145 1,026 1,367 2,130 2,138 1,998 3, % +7.2% +23.3% +47.5% +15.4%
Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.
Social. Global social media interactions* from UK newsbrand articles are growing rapidly Source: Newswhip UK Newsbrands: dailymail.co.uk, theguardian.com,
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
The Guardian and The Observer: Audience profiles.
Readership. Daily newsbrand readership (Print & PC) 000s 4,927 2,664 5,406 1,115 1,006 1,233 1,911 2,103 2,044 3, % +6.4% +31.3% +47.8% +17.6%
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1.
Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.
Newsbrands and mobile phones
Mobile. A rapidly growing smartphone audience 49.8 million people own a mobile phone in the UK 73% of mobile phones in the UK are smartphones Smartphone.
Online. 80% of PC internet users look at news Source: comScore MMX May 2015.
UK newsbrands hit record highs on @Independent Analysis of data fromOctober.
Tablet million adults now own a tablet in the UK …That’s 40% of people aged % Source: GB TGI Clickstream 2014 Q4.
Online. 78% of PC internet users look at news Bigger than social networking Source: comScore MMX January 2015.
Readership. Daily newsbrand readership (Print & PC) 000s 1,034 2,059 3,407 1, ,466 5,189 1,034 2,270 4,740 +2% +4% +5% +10% +26% +44% +22% +186%
Circulation. UK newspaper market Source: ABC April 2013.
UK newsbrands hit record highs on social media Analysis of data from Jan ‘15 –
Circulation. UK newspaper market Source: ABC June 2016.
Circulation.
Market Overview. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics.
Circulation.
Circulation.
Circulation.
Online.
Social.
Circulation.
Circulation ABC August 2018.
Circulation ABC June 2018.
Social Media Newswhip April 17 – Mar 18.
Circulation ABC September 2018.
Circulation ABC October 2018.
Online.
Tablet.
Circulation ABC July 2018.
Tablet.
Computer A deep dive.
Circulation.
Online.
Circulation.
Circulation.
Readership.
Circulation.
Circulation ABC February 2018.
Circulation.
Market Overview. Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens.
Circulation.
Circulation.
Computer A deep dive.
Mobile newsbrand readers like their online shopping
Circulation.
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens
Circulation.
Circulation.
Presentation transcript:

Mobile

50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Source: comScore MobiLens, 3 month average ending Sept 2015

86% of smartphone users access newsbrands 26 million people access newsbrands using their smartphones. Source: comScore Mobile Metrix Nov 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group 86%

How do readers access news on smartphones? Source: Reuters Institute for the School of Journalism 2014

Accessing newsbrands through a smartphone is particularly popular among young people % of Smartphone owners accessing news Source: comScore Mobile Metrix Nov 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.