Jonas Scharf Managing Director Congress Center Basel

2 MCH Group European Economic Status (1) Crisis – What Crisis? GDP Development in Europe P2010Pin USD 2008 Germany B France B Spain B Italy B United Kingdom B Switzerland B EU B US B World B Sources: UBS Outlook and International Monetary Found

3 MCH Group European Economic Status (2) Fighting the Currency Battle GBP vs EuroJanuary 2007:1 GBP=EUR 1.5 January 2009:1 GBP=EUR 1.0 USD vs EuroDecember 2008:1 USD=EUR 0.6 March 2009:1 USD=EUR 0.8 July 2009:1 USD=EUR 0.7 CHF vs EuroOctober 2008:1 CHF=EUR 0.7 June 2009:1 CHF=EUR 0.65

4 MCH Group MCH Event Services MCH Exhibitions about 30 own exhibitions, internationally leading events in art and luxury product shows MCH Group MCH Infrastructure

5 MCH Group Vision MCH Group is a leading international live marketing group. Thanks to the unique network, it is able to provide all the relevant services on the national and international exhibition and event market. Strategy Further development of the own exhibition portfolio and exhausting of all potential in this core business Diversification and expansion into the fields of the whole international event market with the offer of event services (event management, stand construction, technical systems) Development of the own infrastructure according to the needs of the own exhibitions

6 MCH Group Impact of the Economic Conditions  No change regarding to the strategic goals and the implementation of the strategic initiatives Acquisition in January 2009 Cooperation with Global Spectrum in 2008 European Sales Office LOI Acquistion in 2010

7 MCH Group Impact of the Economic Conditions (2) MCH Infrastructure  No change regarding to the project "Messezentrum Basel 2012" Investments: 300 millions Euro Architecture: Herzog & de Meuron Realisation: Completion: BASELWORLD 2013

8 MCH Group Impact of the Economic Conditions (3) MCH Exhibitions International leading events (BASELWORLD, Art Basel):  No drop – on contrary! Positive impacts in the industry sectors Fortification of the own position National exhibitions:  Consumer Shows (B2C): Exceeded expectations Trade Fairs (B2B): drastic regression (in particular in export oriented industries)

9 MCH Group Impact of the Economic Conditions (4) MCH Event Services  - Reduction of event marketing budgets - Fewer and/or smaller event marketing activities - Pricing pressure (e.g. in particular in the automotive industry)  Entering new market segments (geographically and/or industrial sectors)

10 MCH Group Impact of the Economic Conditions (5) MCH Infrastructure  - Stable situation for the associaton business - Fewer and/or smaller activities in the corporate market - Pricing pressure (e.g. in particular in the corporate market)  Investment in Infrastructure but also in the people!  More capacity and flexibility to host international associations  Taking advantage of the strength of the city like unique public transportation, life sciences hub, short ways, Swissness

11 MCH Group Thank you very much!