Social CRM March 7, 2011. 2 2 2 The Case for Social CRM » On average 31% of people change their email address every year New job Moving ISP change Change.

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Presentation transcript:

Social CRM March 7, 2011

2 2 2 The Case for Social CRM » On average 31% of people change their address every year New job Moving ISP change Change service » Very costly to run ECOA ( Change of Address) matching and it generally delivers a very low percentage return anyways » People are most likely to update their address on Facebook so they continue to get updates from their friends » What if your database could stay in sync with a person’s Facebook profile?

3 3 3 Facebook Graph API » Try it out yourself Basic info: Add Access Token: byq0dYSXVqw__ |p9MZnKvewg4I- EWjhNDmWNYKB3o byq0dYSXVqw__ |p9MZnKvewg4I- EWjhNDmWNYKB3o Take it Further > Get Friends: Obyq0dYSXVqw__ |p9MZnKvewg4I-EWjhNDmWNYKB3o Obyq0dYSXVqw__ |p9MZnKvewg4I-EWjhNDmWNYKB3o > Get User’s Feed: fDObyq0dYSXVqw__ |p9MZnKvewg4I- EWjhNDmWNYKB3ohttps://graph.facebook.com/briney/feed?access_token= |2.gxKpSY8m fDObyq0dYSXVqw__ |p9MZnKvewg4I- EWjhNDmWNYKB3o » Full Documentation Here:

4 4 4 So What’s Available? First Name Last Name Gender Birthday Mobile Phone Time Zone Education College Attended Hometown Current Location Political Ideology Religion Relationship Status In a Relationship With Employer Job Title Topics Interested In What if this could all be fed in CiviCRM?

5 5 5 Working Example: College Republican National Committee

6 6 6

7 7 7

8 8 8

9 9 9

10 How Does it Work » Profile Form Custom hidden fields that store the user’s Facebook ID# and Authorization ID » Drupal Module Modifies profile form snippets to insert Facebook Connect button and authorizations > Administrator can configure what permissions to ask for Maps Facebook field IDs to CiviCRM database fields > Administrator can control mappings > Can map to custom fields Cron job that crawls profiles and updates data on a pre-determined basis

11 Administrator Page

12 Setting It Up » Create an AppID on Facebook » Install the Drupal module » Create database fields to house your supporter’s Facebook ID and authorization code » Map the fields to the database in the Drupal module configuration » Run your cron job at the interval you want » Update your Profile forms to include the Facebook connect » Hack it and send us back your contribs!

13 Brainstorm Session » How do we take this further? » What other features can be added?

14 Questions and Discussion » Contact Information Matthew Briney emotive, llc (703)