Southern United States Trade Association Danielle Viguerie Marketing Director

Total U.S. Exports and Imports of Food and Agriculture Value in Millions Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data U.S. Agricultural Trade Totals For September 2015 Exports: $9,676,674, Imports: $8,982,788, Trade Balance: $693,886,073.00

U.S. Exports Value in Thousands Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data

North Carolina Consumer-Oriented Exports 2014 More than $1.4 Billion Product Type – Top Ten Country – Top Ten 1. Canada 2. China 3. Japan 4. Mexico 5. Russia 6. Korea, South 7. Taiwan 8. United Kingdom 9. Hong Kong 10. The Netherlands 1. Pork & Pork Products 2. Poultry Meat & Prods. (ex. eggs) 3. Meat Products NESOI 4. Prepared Foods 5. Processed Vegetables 6. Processed Fruit 7. Fresh Fruit 8. Chocolate & Cocoa Products 9. Fresh Vegetables 10. Beef & Beef Products

5 Foreign households w/real PPP incomes greater than $20,000 a year “Middle Class” Outside the U.S. Expected to Double by 2020 – To 1 Billion Households Worldwide food consumption will be impacted Developing countries Developed countries (ex US) Middle class in developing countries projected to increase 104% by 2020 vs. just 9% in developed countries in 2009 Source: Global Insight’s Global Consumer Markets data as analyzed by OGA

Global market trends and forecasts 95% of the World’s consumers are outside of the U.S., yet only one in 100 companies export Total U.S. ag exports up 50% since 2009 Long term: World population is projected to increase 32% to 9.1 billion by 2050

Eligibility Requirements: Must be promoting a brand Headquartered in SUSTA region Small by SBA standards Product at least 50% U.S. agriculture content Origin statement on product. Ex: “Made in USA” Annual Sales Requirement

Market Access Programs: International Marketing Program –Trade Shows & Trade Missions Brand Promotion –50% Reimbursement

International Marketing Program Trade Shows Why Are Trade Shows Beneficial? –To see and meet with existing buyers/distributors –To identify new prospects –Gain market intelligence and –See what competitors are doing. SUSTA Pavilion at Seoul Food & Hotel

International Marketing Program Inbound & Outbound Trade Missions Ex: Caribbean-Central American Inbound Trade Mission to Miami

International Marketing Program

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Getting started 1) Sign into MySUSTA to access 2016 Pre-qualification 2) Complete 2 page Pre- qualification form 3) Once determined eligible, you can register for 2016 events on a per event basis.

Brand Promotion 50% reimbursement marketing expenses to grow your brand internationally

Brand Promotion Eligible Expenses Advertising Printed Sales Materials Direct Mailing to Foreign Buyers Public Relations- Press Kits Website development Freight Packaging/Label Changes In Store Demonstrations and Food Service Promotions In Store Displays Exhibition at International Trade Shows & Approved U.S. Trade Shows International Trade Seminars Sponsored by Company International Trade Missions Travel Expenses Part-Time Contractors for trade seminars and trade shows Promotional Give Away Items

Brand Promotion First step: Company develops international marketing strategy

Apply Annually for Brand Promotion * Application includes a marketing plan per country. (limit 10 countries) * 5 year graduation rule per country

Maximum reimbursement: $300,000 Minimum reimbursement: $2,500 Brand Promotion *Company pays SUSTA 6% administrative fee on reimbursement amount. Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee

Next steps: Conduct marketing activity Collect required documentation Submit expenses Receive reimbursement

Helping small Southern food/ag companies promote products in foreign markets SUSTA Fill out the 2016 Pre-Qualification at If approved for Brand Promotion International Marketing Program Complete 2016 ApplicationStart signing up for 2016 events at: If approved -Trade shows Receive 50% reimbursement of -Trade Missions 2016 international marketing expenses

Contact: Southern U.S. Trade Association 701 Poydras Street Suite 3845 New Orleans, LA Tel: (504) Like us on.