33% response rate from galleries $254,500 total spent locally on business related expenses in 2009 $377,755 in sales for 2009 Increase of $18,285 from 2008 Average increase of $2,285 per retail site Median increase of $854 per retail site Commissions paid to PA Wilds Artisans increased from $5,800 in 2008 to $20,690 in 2009 23% increase in number of PA Wilds artisans selling products through trail sites
There is little effort being put in to recruiting juried artisans to sell in retail stores. 78% indicated they contacted between 1 – 10 juried artisans. 22% contacted more than 11
55% Response Rate $156,690 spent locally on business related expenses in 2009 2009 Total Sales of $271,294 Increase of $11,723 over 2008 Sales Average Increase in Sales $434 Median Increase in Sales $150
Marketing MaterialRespondents UtilizingFeaturing PA Wilds Logo Business Cards45 (87%)3 (6%) Web Sites25 (48%)3 (6%) Brochures23 (44%)4 (8%) Banners7 (13%)2 (4%) Stationary9 (17%)2 (4%) Posters5 (10%)2 (4%) Signage19 (37%)3 (6%)
44% did not contact any stores 50% only contacted 1 – 5 stores 4% contacted 6 – 10 stores 31% said they prefer to be contacted by retail partners 63% had not been contacted by any stores 37% had been contacted by 1 – 5 stores
Known Sales Increase of $31,008 Potential Sales Increase of $99,233 using Average Increases $55,880 using Median Increases This increase occurred during a recession
Customer mailing list provided by PA Wilds Marketing Corporation Mailed and ed to 200 customers from their list 76 total responses – 38% Response Rate
The Pennsylvania Wilds is about authenticity, great people, the enduring quality of nature, and the timeless appeal of handmade works of art. These are the same characteristics that I incorporate into my work. I want people to feel drawn to this bench because of its rustic nature and the intricate inlay work, and once they’ve gotten there, I want them to sit down and really spend quality time with each other. This bench will comfortably sit two people and is made from locally harvested hardwoods, using traditional joinery techniques. It would make a great addition to any home, camp or office, where you want to feature a unique piece of Pennsylvania Wilds inspired furniture. Bucky Green Pennsylvania Wilds Juried Artisan
Rustic Bench by Bucky Green This bench will comfortably sit two people and is made from locally harvested hardwoods, using traditional joinery techniques. It would make a great addition to any home, camp or office.