Strategic Communications Sarah Green and Blythe Thomas.

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Presentation transcript:

Strategic Communications Sarah Green and Blythe Thomas

Discuss communication strategies that can influence policy outcomes. Learn how to develop the right story for the right audience. Leave with at least one engagement strategy. Learn from one another; share and reapply! AGENDA FOR TODAY

WHO WE ARE = Diverse experience

WHO ARE YOU?

STRATEGIC COMMUNICATIONS Being strategic means communicating the best message through the right channels measured against well- considered organizational and communications-specific goals. GoalAudience ID External environment Key messages Channel

STRATEGIC COMMUNICATIONS

STRATEGIC COMMUNICATIONS DEFINITIONS OF MEDIA

GREAT NEWS STORIES = GREAT STORY TELLING

NEWS VALUES Impact Timeliness Prominence Proximity Bizarreness Conflict Currency

CHOOSING THE RIGHT STORY Who has the most influence over your success?

CHOOSING THE RIGHT STORY: EXAMPLE

CHOOSING THE RIGHT STORY Air cover

HOW DOES SOCIAL MEDIA FIT IN?

CHOOSING THE RIGHT STORY: SMALL GROUP WORK

YOU’VE GOT THE STORY … NOW WHAT? Efficiency and effectiveness: Earned and social media Newsletter and website / owned channels Philanthropy and stewardship Advocacy / community resolutions

CHOOSE YOUR OWN ADVENTURE

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