Chairs a la Mode Inc. Purple Group

Group Members Janie Cisneros Hussain A. Sulais Kanawutt Tanawichabun Rattikorn Podchamankerdpunya

Content  Value propositions and business model  Technical feasibilities  Information architecture  Basic interaction/Transaction flow  Design  Primary personae and Usability test  ER diagram  Prototype demo

Value Propositions Customers  No minimum quantity requirement  Great selection of items  Good price  Convenience  More time to research

Value Propositions Company  Become more well-known  Attract more prospective customers  Increase revenue  Foster a relationship with customers  Prevent overproduction and reduce inventory

Business Model B2C and B2B Multi-channel strategies Offer both customized and finished products Establish and solidify business relationship with customers

Technical Feasibilities Requirement  Apache web server  PHP scripts  mySQL DBMS Website hosted on private server  Utilize in-house hardware and software  Minimize the cost

Information Architecture

Basic Interaction/Transaction Flow

Design Promotional material Main visuals content centered Main navigation: task oriented Side navigation: browse oriented Conventional: search, login/logout placement, horizontal main navigation, cart location Sense of relationship & trust assurance

Primary Personae Age: 18 + Gender: Male and Female Residency: Global English speaking customer base Occupation: Students, professionals, work-at home-professionals, and large companies. Technical Knowledge: Basic search knowledge; basic navigating skills; familiar with online forms. Income: Although there is no specific salary range, calmi.com does require user to have a credit card for chair purchases. Personality: The target customer takes chair design seriously. He or she strongly understands the ergonomic value of a high quality personalized chair. We do cater to corporations in need of bulk order!

Usability Tasks Medium fidelity prototype: Paper Wire Frames 1.Customize chair & add to shopping cart. 2.Check out the item in cart. 3.Register with website during checkout. 4.Track order status via tracking system.

Usability Test Results In the shopping cart section, provide the text which says “shipping cost will be determined later”. In the “review and confirm” page, provide the order summary also with the credit card holder name. In the “register” page, each required text box will be marked (*). In the “enter credit card information” page, provide the card holder name text box. In the “tracking order” page, provide a log-in function and after log-in show the list of order history with the link to each shipping status. When user adds new item to the cart, provide feedback or animation that indicate the item is added into the shopping cart.

ER Diagram

Create table member ( id number sequence NOT NULL, username varchar2(255), passwd varchar2(32), ….. db PHP HTML ADO CSSCSS JavaScript ERD