Ch 9: Prejudice Part 1: March 16, 2015

Conceptual Definitions Distinguish stereotype, prejudice, discrimination from each other: Prejudice = Stereotype = Discrimination = – Affective, Behavioral, Cognitive components? – Groups can be ingroups (our own groups) or outgroups (groups other than our own)

Racism Distinction between overt & modern racism – Overt racism = explicit (name-calling) – More current focus on ‘modern racism’ Modern racism = implicit and subtle (exclusion) – Implicit vs. Explicit processing How can we measure each of these?

Implicit Attitudes – Use of the Implicit Association Test (IAT) to assess How is it done? – Preferences for our own vs. other groups:

– Differences in IAT for attitudes learned early/late in life: – Criticisms of IAT:

– Effects of implicit bias – on outgroup perceptions What is outgroup homogeneity? – Effects on behavior – ‘Shoot – don’t shoot’ research: