World leading developer of Surveillance Technology Supplying sophisticated surveillance “solutions” 20 years industry experience Extensive vertical market coverage Proven track record of ROI over long periods of time History

Market Sectors

Mining

Retail

Warehousing/logistics

Education

Residential Estates

Banking

City Surveillance

Ports

Prisons

Government

Manufacturing

Hospitality

Distributors USA distributor Australia distributor Malaysian distributor Technologies Africa Middle East Europe

Strategy To first be successful in our own backyard – Establish product excellence – Establish support infrastructures – Learn from our competitors – Establish sales methodologies – Establish channel partner program – Establish our product differentiators

Strategy Focus on strategic export markets – We focussed on the U.K first (why?) Language Time-zones Culture – Next focus was Middle East (why?) Time-zones Developing market Logistics – Next phase USA and Africa

How? Establish market potential – Trade shows – DTI funding – Forums – Partner relationships Establish route to market – Direct to installers? – Distribution? – Manufacturers reps?

How? Investigate regions laws and regulations Appoint partners in region Appoint BDM for region Appoint support staff for region Rent/buy premises Create marketing plan – Trade shows – Forums – Partner marketing – Media

How? Regional marketing efforts need to be backed up by: Global marketing campaign World class marketing material – Website – Product information – Corporate/product videos Global forums

Challenges Cost of doing business – Travel – Hotels – Salaries Business methodology differences Business setup costs Cultural differences Political volatility Brand building

Challenges Limited funding available from government (compared to competitors countries) Lack of local product support from government for local projects. Eg: – Ports – City surveillance – Prisons – Transnet

Hard work Patience Planning Research – understanding the market and the risks Willingness to take risks Luck!! Summary

Cathexis revenue is now 75% export related